Zefr, the leading contextual data company for brand safety and brand suitability solutions in video, today announced the appointment of Kristi Argyilan to its board of directors. Kristi brings a wealth of leadership experience at the intersection of data, video and [...]

The steady and sobering drumbeat towards the phase-out of third-party cookies can be heard around the world. Determined not to be caught out, brands and agencies have kicked off the new year by actively shoring up customer privacy best practices [...]

DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced broad availability of DV Authentic Attention™. DV Authentic Attention™ is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimise [...]

In today's ExchangeWire news digest: Facebook bans Australian users from sharing news on the platform as the House of Representative passes the News Media Bargaining Code; US radio broadcaster iHeartMedia buys ad tech firm Triton Digital; and the EU is [...]

Cookie consent pop-ups annoy consumers. This is unlikely to change. But do Internet users even know why they see them? Do consumers understand that content can only be free if personalised advertising takes place and cookies are accepted? Kasper Skou [...]

In today's ExchangeWire news digest: the ICO informs parliament that it has ordered WhatsApp not to share any user data with Facebook; Apple reveals more details about when the changes to their IDFA will take place; and Facebook News arrives [...]

Dennis Publishing, one of the UK’s leading publishing houses, has today announced a strategic partnership with LiveRamp® (NYSE: RAMP), the leading data connectivity platform, to utilise its Authenticated Traffic Solution (ATS). ATS allows publishers to connect consented first-party user data with [...]

Leading video ad platform Unruly today launched a suite of self-service tools that enable publishers to package, price and sell their programmatic inventory to the biggest advertisers in the world. Media owners and app developers can use new self-service platform, UnrulyX CTRL, to set up [...]

With tougher regulations and higher consumers consciousness, data, and what companies do with it, was a key topic throughout 2020. With players across the industry working tirelessly to develop privacy-centric solutions that can provide marketers with valuable data whilst building [...]

British ad tech startup Illuma Technology has been selected for capital fundraising through PwC’s Raise programme.  Illuma is an independent contextual AI specialist which uses proprietary technology to intelligently expand advertising campaigns without relying on personal data or cookies. The technology reads the [...]