Global in-game advertising platform Anzu.io has announced a new collaboration with Nielsen Connectivity, which will bring advanced advertising effectiveness measurement, optimisation, and real-time brand-specific metrics to in-game ad campaigns, driving a new wave of investment in video game advertising. Through collaboration [...]

Niklas Bakos (pictured below), CEO of Adverty, writes exclusively for ExchangeWire about how the economic downturn caused by the Coronavirus is impacting out-of-home (OOH) advertising, and how gaming can help the sector weather the pandemic. When lockdown started in most places, [...]

In today's ExchangeWire news digest: the New Zealand government provides a $50m cash boost to media groups struggling amidst the Coronavirus; AT&T reports a loss of almost 90,000 subscribers from its paid TV services; and CVS is breaking into retail [...]

The IPA Bellwether Report for Q1 2020 has revealed that marketing budgets have receded at their fastest rate since the global financial crisis in 2009. The latest report, released yesterday [22 April 2020], attributed the fall to the ongoing Coronavirus [...]

Pixalate, a global ad fraud intelligence and marketing compliance platform, today [22 April 2020] announced the release of its newest report examining how U.S. programmatic advertisers have adjusted ad spend in the face of a global crisis: Programmatic Ad Spend [...]

Travel digital marketing firm Sojern has launched a new blog series focusing on the impact of the Coronavirus on global travel. Using real-time traveller audiences and insight into global travel demand, the company aims to inform marketers and help them [...]

Adverity, a leading force in marketing data intelligence and business ready data, today [21st April 2020] announced a Series C financing round of USD$30m (£24.3m), bringing the total amount raised to $50m (£40.5m). The latest funding round is led by [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today announced the launch of its new Digital Advertising Effectiveness Measurement Framework. The first version of this Framework provides a set of harmonised definitions, measures and [...]

Channel Factory surveyed over 500 UK-based and over 1,000 US-based consumers to find out how the coronavirus is impacting their content consumption. The study uncovered that stay-at-home consumers on both sides of the pond flock to YouTube to cheer them [...]

Oren Netzer (pictured below), co-founder and CEO, cClearly, writes exclusively for ExchangeWire about the benefits of geo targeting and why marketers should make it part of their arsenal now. Geo targeting is the most under-utilised targeting element available to marketers today, [...]