The IPA Bellwether Report for Q1 2020 has revealed that marketing budgets have receded at their fastest rate since the global financial crisis in 2009. The latest report, released yesterday [22 April 2020], attributed the fall to the ongoing Coronavirus [...]

Pixalate, a global ad fraud intelligence and marketing compliance platform, today [22 April 2020] announced the release of its newest report examining how U.S. programmatic advertisers have adjusted ad spend in the face of a global crisis: Programmatic Ad Spend [...]

Travel digital marketing firm Sojern has launched a new blog series focusing on the impact of the Coronavirus on global travel. Using real-time traveller audiences and insight into global travel demand, the company aims to inform marketers and help them [...]

Adverity, a leading force in marketing data intelligence and business ready data, today [21st April 2020] announced a Series C financing round of USD$30m (£24.3m), bringing the total amount raised to $50m (£40.5m). The latest funding round is led by [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today announced the launch of its new Digital Advertising Effectiveness Measurement Framework. The first version of this Framework provides a set of harmonised definitions, measures and [...]

Channel Factory surveyed over 500 UK-based and over 1,000 US-based consumers to find out how the coronavirus is impacting their content consumption. The study uncovered that stay-at-home consumers on both sides of the pond flock to YouTube to cheer them [...]

Oren Netzer (pictured below), co-founder and CEO, cClearly, writes exclusively for ExchangeWire about the benefits of geo targeting and why marketers should make it part of their arsenal now. Geo targeting is the most under-utilised targeting element available to marketers today, [...]

Today [15h April], Zeotap announces the launch of its Customer Intelligence Platform (CIP) that enables brands to connect and transform their first-party data into actionable customer intelligence with activation available across the marketing ecosystem in more than a dozen countries. According [...]

Maria Hedengren (pictured below), CEO of digital magazine firm Readly, writes exclusively for ExchangeWire about moving print publications to the digital sphere, capturing audiences, and publishing in the age of Coronavirus.   1. Some see digitisation as a threat to traditional print [...]

Tapad, a global leader in digital identity resolution, has partnered with MediaJel, a leading provider of advertising and marketing solutions for regulated markets. The partnership will enhance MediaJel's current offering, enabling brands to further improve their digital marketing campaigns, and thereby, [...]