ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo crosses USD$1bn (£690m) threshold in revenue; Tom Bowman joins IO; Opera becomes Chinese; Improve Digital invests and expands; LinkedIn retires its ad [...]

In our latest piece from the IAB’s Display Trading Council, Lewis Sherlock (pictured below), head of enterprise strategy, AOL International, discusses the broader applications of programmatic. Originally, when trading of digital display inventory began through ad networks, it was a way [...]

With malvertising reportedly rising over 300% in the last year – and with ad fraud widely reported to be at least a 10-times bigger threat than identity theft – cleaning up the next biggest cybercrime, internet advertising, should be everybody’s priority. Mikko [...]

Arguments abound about the best way to measure digital campaign effectiveness; but no industry standard exists. ExchangeWire talked to Tim Geenen (pictured below), director of strategy and innovation, Bannerconnect, about a study they carried out, which shows that exposure time [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck; Facebook adds mobile web to Audience Network; WPP's multi-billion ad spend on Google; Alliance between Rubicon Project and [...]

The UK ad tech industry is a hot bed of innovative talent. So why is homegrown funding so hard to come by for its ad tech companies? ExchangeWire talks to Nick Moutter (pictured below), CEO and co-founder of Admedo about how [...]

While agencies may have moved on, some advertisers in Asia-Pacific have yet to transition from the ad network model and hold out-dated views about programmatic. Matt Harty, Asia-Pacific senior vice president of The Trade Desk, explains in this Q&A with [...]

Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This [...]

Released yesterday (14, January), the Q4 2015 IPA Bellwether Report showed that UK marketing budgets went up marginally in Q4 2015. Despite this marginal increase, growth has now been sustained for 13 successive quarters, and marketers’ budget plans for 2016/2017 are positive. ExchangeWire spoke exclusively to Bill [...]

The current debate around commercial media is dominated by technology. Yet people remain the industry’s lifeblood, and culture its driving force. In this piece, David Clayton, managing director, True & North (pictured below) argues that getting the culture of an organisation [...]