ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: not-for-profit sector is lagging behind when it comes to user [...]

The weekly LATAM RoundUp brings the following stories: Teads and MediaMath announce a partnership in video focusing on Latin America; Brazilian ad agencies have 11% of their revenue coming from digital campaigns; the alliance formed by Zoomin.TV with the Brazilian [...]

In this week’s Latin American RoundUp: Adsmovil reveals its numbers of programmatic media in the region; Numbers of Black Friday in Brazil, a commercial date imported from the United States that has been heating the local online market; two new [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Appnexus enables Microsofts's programmatic inventory sale; Advertisers call for third-party verification of measurements; ABC certifies ad viewability measurement products; and Sizmek and Tapad partner up. Appnexus [...]

Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze and getting internal support for the automated buying platform. Careful planning and some patience, though, may be all marketers need [...]

Earlier this month (4 November ), Marin Software released findings1 that revealed a significant digital spending gap among UK businesses. The findings raised concerns that UK businesses are not taking digital marketing seriously enough. In this piece, we delve into the [...]

Now, more than ever, it’s time for marketers to take advantage of great opportunities to harness data to make campaigns work that extra bit better, argues Richard Robinson, managing director & VP EMEA, Turn. The latest IPA Bellwether study showed that [...]

On Tuesday, October 20, 2015, hundreds of European marketing professionals attended MarTech Europe, a conference that delivers inspiration from industry pioneers as well as firsthand accounts of the implementation, managerial and cultural challenges they overcame whilst accomplishing digital transformation. Rebecca Muir, ExchangeWire’s head [...]

Rugby fans may have noticed that one of the Rugby World Cup's major sponsors is synchronising social media advertising activity in real-time based on what happens during each game. This is known as 'moment marketing'. Earlier this week, TVTY's Antoine de Kermel, MD [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: ZenithOptimedia buys out Australia's FirstClick; ZenithOptimedia to set up Singapore analytics hub; IAB to hold programmatic workshops [...]