The APAC programmatic industry is poised for a period of marked growth, but skills gaps in the region, along with a more defined role for ad tech players and agencies need to be addressed if this potential is to be fully [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space.  1. Facebook acquires LiveRail  The big news this week was Facebook’s purchase of video SSP LiveRail for an undisclosed sum with the pairing of the two indicating the [...]

Researchers have tipped the UK mobile advertising expenditure to pass the £2bn mark this year as companies including Twitter, and mobile operator joint venture Weve aim to challenge the hegemony of Facebook and Google in the sector. UK mobile ad spend [...]

Rob Webster, Crimtan, chief product officer, discusses some of the challenges for Western companies looking to crack the potentially lucrative Asia Pacific RTB market, ahead of next week's ATS Singapore conference. Stu Spiteri at Krux recently wrote a very good article, [...]

Programmatic advertising strategies devised by the top-tier management of digital marketing outfits are failing to trickle down to the teams that actually execute campaigns in APAC, according to a recent ExchangeWire poll conducted in partnership with Google. The findings identify [...]

Stu Spiteri, Krux, managing director, Asia Pacific, talks about his participation at next week’s ATS Singapore event, and explains his opinions on why companies adopting a copy-and-paste approach from strategies implemented elsewhere won’t succeed in APAC. In this piece, he also [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Programmatic pegged at 28% of UK display ad market Nearly one-in-three pounds spent on display advertising were bought using programmatic technologies in the UK last year according to [...]

Nearly one-in-three pounds spent on display advertising were bought using programmatic technologies in the UK last year according to an IAB survey, published today (26 June), which further forecasts this amount will grow to almost 50% in 2014. The survey [...]

Ahead of next month's ATS Singapore on 7 July Byron Munson, Videology, regional director, APAC, discusses what it will take to attract brand spend (which has historically been the domain of TV budgets) to digital video in a world of [...]

Erich Wasserman, MediaMath, chief revenue officer, discusses how marketers can navigate APAC consumers' (increasingly mobile) paths to purchase. Ahead of next month's ATS Singapore The traditional, linear path to purchase is being supplanted by the meandering paths of the modern consumer and [...]