OnAudience.com, one of the world’s largest audience data provider, released an online taxonomy - a new tool that will help marketers to easily find the right target group. It is dedicated for media planners and digital marketers who want to [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: OOH sees signs of recovery in Australia; research finds ad demand from DTCs is up in the US; DSPs have [...]

In today's ExchangeWire news digest: Omnicom Group finds CPM is down across programmatic and social, with video inventory stacking up; DSPs begin clamping down on bid duplication by SSPs; and Twitter makes working from home permanently an option for its [...]

89% of digital businesses invest in personalisation, according to Forrester’s study. Going forward with developing personalisation technology, OnAudience.com extends the scope for segment definition and adds a new attribute: a person’s personality. Correctly discovered user’s personality gives deep insights into [...]

In today's ExchangeWire news digest: Beeswax acquires ad tech start up MediaGamma as it focuses on building its programmatic offering; Buzzfeed puts its German offices up for sale; and FreeWheel gets set to release its unified programmatic platform. Beeswax acquires MediaGamma [...]

Broadsign, a leading digital out-of-home (DOOH) marketing platform, and Brisbane-based branding agency, Heurist, have announced an integration between Broadsign’s supply-side platform (SSP) Broadsign Reach and Heurist’s demand-side platform (DSP) CAASie. This new integration provides CAASie’s user base of local advertisers with [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB Tech Lab releases proposal for consumer pivacy solution; Teads unveils Teads for Publishers; DoubleVerify launches Semantic Science [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ID5 releases its universal ID solution via Prebid; LUMA presents Market Report Q2 2019; Pubstack secures USD$2.3m (£2.05m) [...]

Triton Digital, the global technology and services provider to the digital audio and podcast industry, and audio CC, an innovative provider of a DSP in the radio and audio sector, announced today (23rd March 2019) a partnership, whereby audio CC’s [...]

As Cadi Jones (pictured below), the former commercial innovation director at Clear Channel International, announces today (Monday, 10 September) that she has joined Beeswax as commercial director in EMEA, ExchangeWire speaks with her about her new role, the value of independent ad [...]