Mobile-First DSP Smadex Launches Platform Update

Smadex, the mobile-first DSP specialised in programmatic mobile app user acquisition, business unit of Entravision (NYSE: EVC), announced the launch of Smadex Hub, its re-engineered campaign management and analytics platform. Now self-served advertisers can drive incremental revenue by creating more advanced campaigns, thanks to a more streamlined campaign management experience, while both managed and self-served clients will have more options to analyse campaign data with its multi-dimensional reporting tool. Smadex Hub is now available to more than 300 advertisers in the gaming, entertainment and e-commerce industries in the United States, APAC, EMEA, and LATAM markets.

Smadex enables app developers and brands to reach millions of mobile consumers by delivering advertisers across thousands of mobile apps and websites. At the core of Smadex platform is the company’s predictive performance optimisation engine, powered by machine learning. With Smadex’s engine, advertisers achieve higher Return on Ad Spend (ROAS) by bidding differently to reach audiences according to their potential Lifetime Value.

“Smadex has grown into a leading programmatic partner for mobile marketers thanks to our focus on performance and transparency. Marketers more than ever need the right solutions to achieve the performance they need for their business while having total visibility into their campaigns.

Smadex Hub provides the tools they need to meet their objectives,” said Jordi de los Pintos, CEO at Smadex.

“We are excited about the benefits that the Smadex Hub will bring to our clients. Providing an easier campaign management experience will allow us to bring programmatic to different levels of marketers, while the latest update to our reporting tools, including cohort analysis, will satisfy the most advanced campaign analysts”, Said Luis Barrague, president of Entravision Digital.

The Smadex programmatic platform allows large-scale mobile advertisers to reach their KPIs thanks to its:

- Global buying power: scalable cloud-based infrastructure, connecting all mobile-first ad exchanges, including Mopub, Ironsource, Adcolony and PubMatic, handling more than 1,000,000 bid requests queries per second, and dynamically rating and purchasing ad space in less than 100 ms.

- Programmatic partnerships: integrations with leading data, brand safety, and anti-fraud partners to ensure their campaigns’ compliance, scale, and performance.

- Transparent Performance: a state-of-the-art platform with bid request-level reporting for managed and self-served clients.

Smadex's commitment to industry transparency, brand safety, and fight against fraud, includes the IAB Gold Standard Certification, as well as its verification to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. Smadex was recently recognised as best-in-class DSP for fraud free installs by mobile measurement company Kochava.