Following ATS Singapore 2022, Narayan Murthy Ivaturi, director, sales, Southeast Asia, InMobi, details the rise of contextual targeting and outlines four key considerations marketers need to take to effectively leverage it. The past few years have seen discussions around data privacy [...]

In today's ExchangeWire news digest: TikTok owner ByteDance sees its valuation drop by a quarter in 12 months; BeReal disregards ads in favour of paid in-app features; and Shopee slashes jobs once again as revenue wilts.   ByteDance value slips to USD$300bn TikTok [...]

In today's ExchangeWire news digest: Netflix partners with Ubisoft to bring three mobile games under its gaming division; Meta shuts down its Responsible Innovation team; and Shopee-owner Sea prepares to close offices across Latin America while cutting staff in Shanghai.   Netflix [...]

IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today (September 8th, 2022) released its ‘Guide to Ecommerce for Digital Advertising’ to provide an introduction to ecommerce and retail media advertising in Europe.  The Guide, which [...]

VlionMobi, which empowers global e-commerce and gaming companies to achieve their marketing goals, has announced its partnership with GeoEdge, an ad security verification solution provider. GeoEdge works with the world’s leading media, advertising platforms, ad exchanges, and ad alliances to [...]

In today's ExchangeWire news digest: Netflix names two Snap execs as the leaders of its advertising business; Dubai-based startup ArabyAds accrues USD$30m (£25.6m) in funding to accelerate its expansion; and California lawmakers pass new legislation mandating social media companies must [...]

This week: a former Twitter manager is convicted of spying for Saudi Arabia, secret talks between Apple and Facebook revealed... It's been a week of revelations across ad tech, particularly for big names in social media. One of Twitter's former managers [...]

In today's ExchangeWire news digest: Alibaba loses its top spot across international markets to Taiwan's Shopee; Amazon searches for a senior executive to lead its entertainment division; and Mediaocean purchases Imposium to expand its CTV offerings.   Shopee overtakes Alibaba across international [...]

In today's ExchangeWire news digest: H&M quietly relists on Alibaba's Tmall after Xinjiang controversy;  an Idaho firm sues the FTC, claiming the agency could take wrongful legal action against it over its use of data; and TikTok's algorithms and content [...]

VlionMobi, a global performance marketing platform that focuses on e-commerce and programmatic advertising, has partnered with Pixalate, combining the fraud protection, privacy, and compliance analytics platform’s offerings with its inventory to better identify fraudulent advertising.  Alvin Ling, director, customer success at [...]