×
  • Viant Buys Adelphic; Superawesome Plans IPO

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Viant acquire Adelphic; London startup Superawesome pursue IPO; Pivigo launch data science hub; Adsquare expand to USA; Fyber partner with Line; and Eyeota collaborate [...]

  • AppsFlyer Finanzierungsrunde; Meetrics Viewability Benchmark für Deutschland

    ExchangeWire bündelt die wichtigsten Nachrichten der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Dritte Finanzierungsrunde für AppsFlyer; Viewabilility in Deutschland; ProSiebenSat1 und Zalando kooperieren; Addapptr startet in UK; und Addikteev übernimmt Trademob. Deutsche Telekom Capital Partners investiert in AppsFlyer Das Jahr [...]

  • Ad-Juster Acquired By Innotech; DMG & Forensiq Partner

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad-Juster acquired by Innotech Capitals; Forensiq partners with DMG; Clear Channel's automated guaranteed OOH solution; Zemeho monetises with Triton; and New MD [...]

  • Dentsu Unveil Measures Against Future Misreporting; AU OOH Revenue Grows 15.8%

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Dentsu unveil measures against future misreporting; AU OOH revenue grows 15.8%; Ogilvy take over Chinese joint ventures; [...]

  • The New ePrivacy-Regulation: The Most Important Changes

    A draft of a new ePrivacy regulation from the European Commission was leaked in December 2016. The final version (10/01/2017) has now been published as an official proposal from the EU Commission. The new regulation should replace the ePrivacy Directive [...]

  • BVDW kritisiert E-Privacy-Verordnung der EU; TabMo und adsquare kooperieren

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: BVDW kritisiert EU Kommissions E-Privacy-Verordnung; Kooperation zwischen adsquare und TabMo; Orbyd wächst; taz wählt Yieldlove als Onlinevermarkter; und Fünf Fragen an Alexander Erlmeier, MD Central Europe, [...]

  • Ad Tech Funding in Decline; Ad Tech Renaissance Looming

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad tech funding in decline; An ad tech renaissance looming; IAB UK appoint new CEO; The Telegraph quadruple programmatic team; and global [...]

  • One Big Trend in DACH is Native Ads: Q&A with Maciej Wyszynski, Sociomantic Labs

    Following the recent launch of the weekly ExchangeWire DACH news roundup, ExchangeWire speak with Maciej Wyszynski (pictured below), Managing Director for DACH, CEE & MEA, Sociomantic Labs about the buy-side challenges in the DACH region. Here, Wyszynski explains how the [...]

  • Methbot controversy; Native Advertising Grows Rapidly

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Methbot controversy; Native advertising grows rapidly; Nielsen acquires Gracenote; TubeMogul becomes Instagram Partner member; and Blis partners with Moat.  Methbot controversy A recent news [...]

  • Neustar Under New Ownership; AppNexus Launches PreBid Video

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Neustar acquired by private investors; AppNexus start PreBid for video advertising; Ineffective targeting of online campaigns; OperaMediaworks rebrands; The Weather Company goes [...]