• It’s Less Mad Men, More IT Crowd: Perspectives from a Fresh Pair of Eyes in Ad Tech

    In her second week at Avocet, Sarah Slimani (pictured below) – a Durham graduate moving from a career in biotech to advertising technology – was asked to write an honest account of her first impressions of the programmatic space, which reads as a refreshing alternative perspective on the industry. Moving from a position of scepticism, Slimani saw the creative approach to innovating digital advertising as an inspiring environment worthy of more admiration than disdain. With RTB receiving a [...]

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  • We've Made a Conscious Decision to Build Our Own Supply-Side Tech: Q&A with Cadi Jones, Clear Channel

    The out-of-home (OOH) industry in the UK is an equally exciting and complex space; and that’s even before the onset of programmatic, which has changed the landscape beyond recognition. But what does ‘programmatic’ actually mean for the OOH industry and does the same blanket term apply as it does across the rest of the digital industry? ExchangeWire speaks with Cadi Jones (pictured below), commercial innovation director, Clear Channel International, about why the company is embracing programmatic technology and why the [...]

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  • IPA Calls on Google & Facebook to Clean Up Video Measurement

    This week the IPA issued a direct call to action to Google’s YouTube and Facebook to clean up safety, measurement, and viewability of online video on their platforms. ExchangeWire asks experts to weigh in on whether this was the right move that will force Google and Facebook to step in line.

    IPA director general Paul Bainsfair issued the letter to the digital duopoly, outlining three urgent action points required to ensure global standards in ad verification and video measurement.

    The IPA is requesting [...]

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  • The New Data Protection Bill Brings Post-Brexit UK Firmly in Line with the GDPR

    For those wondering how Brexit would affect the UK’s adoption of the upcoming General Data Protection Regulation (GDPR), here’s your answer: it won’t. This week the UK government announced the Data Protection Bill (DPB), which is designed to align with the GDPR, which comes into force in May 2018, when the UK will still officially be an EU member.

    The GDPR comprises a host of consumer-focused data protection laws, which the DPB is designed to emulate. The introduction of the [...]

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  • Premium Content is More Important than Ever: Q&A with Richard Reeves, MD, AOP

    With fraud, ad blocking, dwindling yield, and transparency issues knocking on their doors, premium publishers are having a tough time at present. These challenges aren’t insurmountable, but will require collaboration if publishers are to overcome them, with a focus on premium content. Speaking exclusively with ExchangeWire, Richard Reeves, managing director, AOP, explains why. 

    ExchangeWire: What are the top-three concerns for premium publishers, at the moment?

    Richard Reeves: Although efforts to mitigate ad blocking are having an impact, this remains one of the top [...]

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  • Digital is Driving UK Ad Spend's Growth, But Times Are Still Tough

    In a period of economic uncertainty, the outlook for ad spend in the UK has been unfavourable of late; yet according to the Q1 2017 AA/WARC Expenditure Report, the market is still on course for growth this year.

    The report, released 27 July, predicted a minor downgrade in forecasts, but still showed year-on-year growth of 1.3%, which marked the fifteenth consecutive growth quarter. Full-year outlook has been downgraded to 2% year on-year growth, with recovery at 2.5% expected in 2018, thanks [...]

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  • Media iQ Announces Significant Investment Round from ECI Partners

    Today (19 July) global analytics technology company, Media iQ, has announced a significant investment round from private equity firm ECI Partners, for an undisclosed sum. The deal will see ECI take a minority stake in Media iQ to drive accelerated growth across the company’s three core areas of focus: commercial, product, and people. ExchangeWire spoke exclusively with Media iQ co-founders, Gurman Hundal and Lee Puri about the announcement, why they felt this was the right move for their business, [...]

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  • AA/WARC Expenditure Report Shows UK Ad Spend Maintains Strength: Experts Comment

    The Advertising Association/WARC Expenditure Report released this week (25 April, 2017) highlights the steady growth of advertising spend in the UK , with mobile contributing to 99% of new investment entering the internet ad market last year. Moreover, digital doubled its share recorded in 2012, accounting for 38% of the £1.1bn out-of-home advertising market in 2016. The only significant decrease in ad spend came from TV, which reported a spending fall of nearly 2.1% in the final quarter, and is [...]

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  • 2016 UK Digital Ad Spend: Mobile Now 51% of Total Display

    The IAB UK and PwC released the 2016 UK Digital Ad Spend Report last week, with the news that the UK digital market grew 17.3% in 2016, with a total value of £10.3bn. The vast majority of growth was driven by mobile, which saw a 50.8% increase year-on-year and accounted for a whopping 99% of all digital growth. Of that, mobile video has seen significant growth of 103%. In other news, 72% of display advertising was traded programmatically in [...]

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  • Advertising is Effective When it is Trusted: Handling Privacy Concerns in a Digital World

    The General Data Protection Regulation (GDPR) is due to come into force in May 2018. Every organisation operating in the digital industry must make sure it is fully aware what this means and how to be prepared for it. In this chapter of the serialisation of The Programmatic Handbook, published by the IAB UK, Yves Schwarzbart (pictured below), head of policy and regulatory affairs, IAB UK, details the privacy considerations of the GDPR and the focus on transparency and [...]

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