In today's ExchangeWire news digest: Gray Television acquire 17 of Meredith's TV stations as the media firm focus on their publishing and digital assets businesses; Berlin Brands Group look for American sellers to bring to the European market; and Facebook [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Programmatic Connected TV (CTV) Opportunity in Europe’ to help planners and buyers of media understand and navigate how CTV [...]

Xandr, AT&T’s advanced advertising company, in partnership with the IAB Europe, today released an industry report called ‘Demystifying the curated marketplaces: a guide for buyers to drive efficient supply strategies’ and the results of a region-wide industry survey on curated marketplaces [...]

Hubert Świtalski, Meetrics country manager Polen, steigt auf zum regional manager Central and Eastern Europe. Damit übernimmt er die Geschäftsentwicklung, Neukundenakquise und Bestandskundenbetreuung in den schnellwachsenden Märkten Europas. Hubert ist weiterhin für seine Kunden tätig und engagiert sich auch in [...]

Hubert Świtalski, country manager of Meetrics for Poland, will be promoted to the position of regional manager CEE. He will be responsible for business development in fast-growing European advertising markets, for customer acquisition as well as for fostering existing relationships [...]

Samba TV, spécialiste de la data télévisuelle et de la mesure multi-écrans annonce aujourd’hui un partenariat avec PubMatic, plateforme de publicité numérique sell-side, côté au NASDAQ. Ce partenariat va permettre d'intégrer les données d’audience de télévision connectée de Samba TV [...]

Didomi builds technology that allows organisations to place customer consent at the core of their strategy, and the most recent step in this journey is the expansion of its compliance solution to collect consent for connected TV (smart TV) and [...]

The ad tech industry has seen its fair share of changes over the last decade, marked by substantial yearly shifts in the sector. 2020 was no exception, and the year lived up to its promises. Pubstack, a specialist in Publishers’ [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its comprehensively updated ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem. To understand how [...]

Seedtag continues its expansion throughout Europe by acquiring the German company Recognified. This acquisition is not only a geographical move to have presence in the top 5 European markets but it is also another step forward in seedtag’s growth plan to [...]