In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: the European Commission accuses Apple of restricting rivals’ access to “tap and go” technology; UK ministers are set [...]

In today's ExchangeWire news digest: Activision Blizzard faces legal action over allegations of underselling to Microsoft; Cameo cuts a quarter of its workforce a year after the company was valued at USD$1bn (£798m); and Binance gets the green light from [...]

Bidstack, the leading in-game advertising platform, is pleased to announce a new and exclusive partnership with Hollywood Story: Fashion Star, a fashion and lifestyle game developed by Nanobit. Hollywood Story: Fashion Star is a role-playing casual mobile game that allows players [...]

In today’s ExchangeWire news digest: Twitter meets with Elon Musk to discuss his buyout offer; a report from Bloomberg taps Ubisoft as the latest game studio to be acquired by a private equity firm; and fintech start-up Zenda raises USD$9.4m [...]

Our industry is in a state of flux. From regulatory oversight, to increased platform privacy functionality, to the proliferation of the walled garden, the entire ecosystem is still trying to get to grips with a rapidly changing media and marketing [...]

 Entravision, a leading global advertising solutions, media and technology company, today announced that it has become the exclusive partner in Latin America for Anzu.io, one of the world’s most advanced in-game advertising platforms. Entravision, through its business unit Entravision-Cisneros Interactive, [...]

Seven in 10 gamers in the US are positive or neutral towards in-game advertising, with 50% of gamers aged between 25-44 saying it enhances the gaming experience. That’s according to new research released today by Anzu, the world’s most advanced in-game [...]

In today’s ExchangeWire news digest: Big Tech firms are predicted to lose up to USD$16bn (£12.2bn) due to Apple's privacy changes; Epic Games secures funding of USD$2bn (£1.5bn); and Chinese regulators have approved new online games for the first time in nine months.   Apple’s [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: US Officials probe potential insider dealings at Activation Blizzard; Elon Musk becomes the largest stakeholder in Twitter and is appointed [...]

In today’s ExchangeWire news digest: Meta ventures into virtual currency with the development of "Zuck Bucks" and NFTs; Sky Mavis raises USD$150m (£114.7m) just weeks after losing USD$615m (£469m) to crypto hackers; and JD.com founder, Richard Liu, steps down as its chief executive.   Meta explores [...]