We will be hosting our first event in the Nordics in over eight years on Tuesday, 19th February. ATS Stockholm will focus on the key areas affecting the industry as we head into an uncertain decade for digital marketing. Are we [...]

As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is mobile [...]

PubNative GmbH announced today that it has started trading programmatic (RTB) transactions with Japanese SSP fluct (HQ Tokyo, CEO Ken Doi), which operates an advertising platform and media business, to further accelerate its international reach and build connections between US/EU [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Smaato’s New 'NextGen SDK' Built From the Ground Up by App Developers; CastingAsia Launches CPA and CPC [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Up to 65% of location targeting ad spend is wasted; The Ozone Project selects Improve Digital as first [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: brand expectations for China are high according to new research; Dentsu signs partnership with Israeli tech firm [...]

The impact of header bidding on desktop-based advertising has been well documented, giving an increased level of fairness within ad auctions which was not present under waterfall systems. However, a number of barriers, such as a lack of SDK development [...]

While header bidding has transformed the programmatic industry in desktop and mobile web environments, in-app advertising has not yet capitalised on this method of ad purchasing. Given the high pace of development in the APAC region, especially in the mobile [...]

PubMatic, the publisher-centric sell-side platform (SSP) for an open digital media future, today released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter [...]

In the span of five years, mobile gaming has grown from the smallest segment of the gaming market to a USD$70bn (£61.6bn) industry. It’s unsurprising then, that the past couple of years have been huge for mobile gaming acquisitions, from Zynga [...]