MGID Launches Seller Defined Audiences (SDA) Solution
MGID, the global advertising platform, has today (October 27th, 2022) announced the launch of its Seller Defined Audiences (SDA) solution, enabling publishers to establish high-quality, interest-based audience segments and improve inventory monetisation. This is a significant development in the industry’s race [...]
Curated Deals at the Heart of the Collaboration Between Weborama & Equativ
Weborama and Equativ (formerly Smart) are strengthening their partnership to serve publishers, advertisers, and agencies. The semantic analysis specialist has chosen the independent ad tech’s curation solution to exploit and activate its semantic, cookieless and consentless contextual segments directly on [...]
Reach Adopts LiveRamp’s Authenticated Traffic Solution to Power People-Based Advertising
Today (August 8th, 2022), LiveRamp, the leading data enablement platform, announces a strategic partnership with Reach, the UK’s largest commercial, national, and regional news publisher to use its Authenticated Traffic Solution (ATS). ATS enables the world’s top marketers to buy authenticated [...]
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