In today's ExchangeWire news digest: ViacomCBS reaches a deal with Hulu+ Live TV for the virtual channel to carry 14 of its cable networks; a report from Klear finds that influencer reach and impact grew by 57% in 2020; and [...]

There are lots of startups emerging from Europe that are addressing measurement and targeting in a privacy-first world. Below I profile 17 European ad tech companies that will have a big 2021, and why you, dear readers, need to keep [...]

Adzerk, whose APIs help clients build custom digital ad platforms, has raised USD$11m (£8.2m) in funding as part of a Series A round. With the new funding, Adzerk is rebranding to “Kevel,” while leaning into the burgeoning market for digital companies [...]

In today's ExchangeWire digest: Klaviyo raises USD$200m at USD$4.15bn valuation; YouTube launches audio ad units; and AudioMob raises USD$1.5m (£1.1m). Klaviyo raises USD$200m (£151.1m) at USD$4.15bn (£3.13bn) valuation Customer data and marketing automation platform Klaviyo has announced that it has raised USD$200m [...]

In today’s ExchangeWire news digest: Zeotap extends Series C financing to USD$60.5m; MeritDirect acquires 180byTwo; and WPP consolidates Geometry with VMLY&R to form VMLY&R Commerce. Zeotap extends Series C financing to USD$60.5m (£45.8m) Customer intelligence platform (CIP) Zeotap has announced a USD$18.5m [...]

In today’s ExchangeWire news digest: PubMatic files to go public in USD$75m (£57m) IPO; Harbr raises USD$38.5m (£29.2m) for data exchange and marketplace; and US backs down from Tik Tok ban. PubMatic files to go public in USD$75m (£57m) IPO PubMatic has [...]

Following massive growth, the Danish-based tech company Adnami, specialising in programmatic high impact advertising solutions, has received a seven-figure sum of investment to scale internationally. This will enable Adnami to continue its expansion and to continue facilitating simple but powerful [...]

In today’s ExchangeWire news digest: DoubleVerify raises USD$350m (£269m) ahead of potential IPO; Apple sued by French advertising trade groups over IDFA changes; and Pinterest revenue climbs by 58%. DoubleVerify raises USD$350m (£269m) ahead of potential IPO Digital media verification and analytics [...]

In today’s ExchangeWire news digest: Apple and Adobe in privacy workaround; Sonobi secures Cohere Capital investment; and Omnicom revenue falls by 11.7%. Apple and Adobe in alleged privacy workaround Apple has enabled user-level tracking for Adobe, in direct violation of its WebKit [...]

In today’s ExchangeWire news digest: Digital marketing intelligence platform SimilarWeb raises USD$120m (£92.1m); US Senate Democrats seek local news protections; and quarterly social media ad spend climbs by 56.4%. SimilarWeb raises USD$120m (£92.1m) Digital marketing and investment intelligence platform SimilarWeb has announced [...]