RTB House, the ad tech platform powered by unique deep learning algorithms, has partnered with Integral Ad Science (IAS), a global leader in digital media quality, to provide brands and agencies with transparent, fraud-free, brand safe advertising with increased measurement [...]

Adelaide, the leader in attention measurement, expands its presence in the US with the appointment of John Wadsworth-Drake to vice president of sales, West and Central. With more than a decade of experience at tech startups, Wadsworth-Drake brings his commitment [...]

ID5, the market-leading identity provider for digital advertising, announced the launch of its Product Advisory Group, an independent organisation of eleven permanent corporate members. Together, these companies will collaborate with ID5 as it continues its efforts to reinvent user identification [...]

Teads, the global media platform, today (October 19th, 2022)  announced its partnership with The Kraft Heinz Company (KHC) and dentsu international in developing the Teads Attention Programme.  Launched by KHC’s media agency at dentsu, Carat, this ground-breaking new initiative means Teads [...]

Verve Group, an advertising technology ecosystem and a part of Media Games Invest, today (October 13th, 2022) announced that it has selected Adelaide as its preferred attention measurement partner for Verve Group’s contextual targeting platforms. Verve Group will work with Adelaide [...]

DoubleVerify,  a leading software platform for digital media measurement, data, and analytics, today (October 12th, 2022) announced it has achieved ISO 27001:2013 certification for its information security management system. ISO 27001 is the most widely recognised international standard for information [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (October 5th, 2022) announced the launch of the new DV Attention Lab™ to help advertisers optimise campaign performance using in-depth “attention data” on ad engagement and ad [...]

In today's ExchangeWire news digest: TikTok could be fined up to £27m after investigation finds they may have breached data protection laws; the IAB Australia finds that the importance of attention is being overstated when it comes to understanding a [...]

Ipsos MMA, a recognised leader in measuring and optimising advertiser marketing investments, has partnered with Adform, a global, independent, and fully integrated advertising platform, to bolster its unified marketing measurement and optimisation, leveraging Adform’s ID Fusion solution.  This approach integrates first-party [...]

TVision, the company measuring every second of TV and CTV viewer engagement, and Lumen Research, a leading attention measurement company, announced a formal partnership to bring cross-platform attention measurement to US and UK customers.  TVision is developing a UK-based, opt-in panel [...]