In today's ExchangeWire news digest: global mobile tech company Digital Turbine acquires publisher monetisation firm AdColony; Roku and Nielsen team up to develop TV advertising in the age of streaming; and Snap reveals they're in a strong financial position, but [...]

DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced broad availability of DV Authentic Attention™. DV Authentic Attention™ is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimise [...]

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced that it has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and sophisticated invalid traffic (SIVT) filtration, including app fraud, [...]

Im vierten Quartal nahm die Sichtbarkeitsrate für Display-Werbung deutlich ab, am drastischsten bei mobilen Umfeldern. Bei Video-Werbung setzt sich der Abwärtstrend fort und erreicht einen Jahrestiefstand. Im Jahresendgeschäft sank die durchschnittliche Sichtbarkeit von Display-Anzeigen um fünf Prozent auf 59 Prozent. Auch [...]

The average viewability rate of video ads dropped significantly in the last quarter. Meanwhile, display ad viewability remained largely unchanged. Towards the end of a turbulent year of crisis, the international average video viewability rate fell below 90% to now 86%. [...]

VDX.tv has teamed up with Moat by Oracle Data Cloud, a marketing and analytics measurement firm, to help advertisers increase the effectiveness of their online video advertising though independently verified viewability and attention measurement. Through this collaboration, VDX.tv will work with [...]

Following his appearance on ExchangeWire's latest episode of TraderTalk TV, David Reischer, product manager at Permutive, writes about how the ad tech industry can overcome the challenges surrounding identity and privacy in a post-cookie landscape. Over the last year, there have [...]

In today's ExchangeWire news digest: LinkedIn is hit with two lawsuits from companies alleging that it "inflated" its ad metrics; the EU publishes a new agenda which sets outs its plans to collaborate with the US over tech regulation; and [...]

Xandr, AT&T’s Advertising-Unternehmen und das führende europäische Mess- und Analyseunternehmen, Meetrics, entwickeln eine gemeinsame Lösung zur genaueren Steuerung des programmatischen Einkaufs von Werbeausspielungen. Mit dem Einbinden der Technologie von Meetrics in Xandrs Einkaufsplattform erhalten Werbetreibende und Agenturen ab sofort die Möglichkeit, [...]

Xandr, AT&T’s advanced advertising company and Meetrics, Europe's leading measurement and analysis company, are developing a joint solution for more precise control of the programmatic purchasing of advertising displays. With the integration of Meetrics' technology into Xandr's purchasing platform, Xandr Invest, [...]