Now Available to Global Brands — DoubleVerify’s Authentic Attention™ Powers Campaign Effectiveness
DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced broad availability of DV Authentic Attention™. DV Authentic Attention™ is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimise [...]
DoubleVerify Earns MRC Accreditation for CTV Measurement
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced that it has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and sophisticated invalid traffic (SIVT) filtration, including app fraud, [...]
Meetrics Viewability Benchmarks Q4/2020: Durchschnittliche Sichtbarkeitsraten von Display- und Videowerbung Sinken auf Jahrestiefstand
Im vierten Quartal nahm die Sichtbarkeitsrate für Display-Werbung deutlich ab, am drastischsten bei mobilen Umfeldern. Bei Video-Werbung setzt sich der Abwärtstrend fort und erreicht einen Jahrestiefstand. Im Jahresendgeschäft sank die durchschnittliche Sichtbarkeit von Display-Anzeigen um fünf Prozent auf 59 Prozent. Auch [...]
VDX.tv Helps Achieve 100% Viewability via CPV Pricing Model Powered by Moat by Oracle Data Cloud
VDX.tv has teamed up with Moat by Oracle Data Cloud, a marketing and analytics measurement firm, to help advertisers increase the effectiveness of their online video advertising though independently verified viewability and attention measurement. Through this collaboration, VDX.tv will work with [...]
Xandr & Meetrics Starten Partnerschaft zur Verbesserung des Programmatischen Werbeeinkaufs
Xandr, AT&T’s Advertising-Unternehmen und das führende europäische Mess- und Analyseunternehmen, Meetrics, entwickeln eine gemeinsame Lösung zur genaueren Steuerung des programmatischen Einkaufs von Werbeausspielungen. Mit dem Einbinden der Technologie von Meetrics in Xandrs Einkaufsplattform erhalten Werbetreibende und Agenturen ab sofort die Möglichkeit, [...]
Xandr & Meetrics Launch Partnership to Improve Programmatic Advertising Purchasing
Xandr, AT&T’s advanced advertising company and Meetrics, Europe's leading measurement and analysis company, are developing a joint solution for more precise control of the programmatic purchasing of advertising displays. With the integration of Meetrics' technology into Xandr's purchasing platform, Xandr Invest, [...]
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