IAB UK recently launched National Anti Click-Through Rate Day to highlight the industry’s over reliance on vanity metrics for measuring digital ad effectiveness. This lighthearted message underlines a more serious need for advertisers to move away from CTR, which only [...]

In this edition of Weekly Focus APAC: Lazada Eyes SEA E-Supermart Growth with RedMart Integration; Alibaba's Commerce Business Grows 40%; Singapore Launches Integrated Viewership Tracker; AirAsia Flies with AI-Powered Chatbot; and JD.com Takes Off with Drones in Indonesia. Lazada Eyes SEA [...]

I have read some utterly depressing outlooks for the year ahead. It would seem most think it will be an epic struggle for the advertising industry in 2019 – but then when was it ever easy for anyone? There’s always an [...]

The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. The topic of identity management has been brought to the fore [...]

ExchangeWire speaks with Katherine Munford (pictured below), MD, Data2Decisions about marketers' ongoing quest for transparency and the challenges of accurately measuring marketing effectiveness. ExchangeWire: The issue of transparency is something that has been discussed, at length, by the industry. What conversations should [...]

Thanks to the advances in location technologies, it is possible to know which visitors to a retailer’s store have seen the brand’s ad. However, simply measuring total in-store visits of consumers exposed to a digital campaign is not enough to [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Prebid by OpenX Now Generally Available; Adjust Expands to India; Further Expansion for adsquare in U.S.; Triton Digital Integrates with Tru Optik; [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK Q1 2018 Ad Spend Beats Forecast; Partnership Between FreeWheel & Integral Ad Science; New Footfall Tracking Capabilities by mediasmart; Cedato Introduces Contextual [...]

Publishers that assumed they closed on a great sale might find out otherwise if they had used advanced analytics to more accurately value their assets. In this industry byliner, Oath's Asia-Pacific head of platforms Erin Chao discusses the merits of [...]

With the year at its halfway mark, advertisers in Australia remain concerned about generating greater returns and impact from their media investments. In this regard, the Australian Association of National Advertisers (AANA) continues to push the need for transparency and [...]