DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced broad availability of DV Authentic Attention™. DV Authentic Attention™ is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimise [...]

In today's ExchangeWire news digest: the Australian senate advances the News Media Bargaining Code to a vote; Disney's DTC unit sees revenues soar as Disney+ nears 95 million global subscribers; and reports surface that Facebook are developing a Clubhouse competitor.   Australian [...]

Sojern, a leading provider of digital marketing solutions for travel, and Travlrr, Europe’s leading sustainable remote production company, have partnered to provide an integrated, high speed, digital offering for destinations and tourism brands globally. Travlrr, together with Sojern’s existing Video [...]

Montreal-based District M and San Francisco-based Sharethrough have entered a definitive merger agreement. The merger will see the creation of one of the largest independent omnichannel ad exchanges in the world, anchored in a user-centric, respectful, quality-first approach to digital [...]

Warwickshire-based marketing agency, tmwi, has appointed a new managing director, Matt Morgan, as it actively pursues growth opportunities in the market at this time. In his role as MD, tmwi Ltd, Matt will lead client services and planning and strategy whilst [...]

In today's ExchangeWire news digest: the FCC brings its case for a relaxation of media ownership rules to the Supreme Court; Gannett announces it aims to acquire 10 million* paid digital subscribers by 2026; and Facebook reveals it will cease [...]

In today's ExchangeWire news digest: the US Office of Trade Representative voices opposition to Australia's News Media Bargaining Code; Netflix reports out-performing subscriber and revenue forecasts for Q4 2020; and ad-supported media sees engagement decline in the US and beyond.   US [...]

In a year that has truly emphasised the value of a budget, finding media that is worth spending on has never been more imperative. With buyers forced to scrutinise their strategies and to recognise the value (or lack thereof) of [...]

Xandr, AT&T’s advanced advertising company and Schibsted, a global digital media house have today announced they are building on their long-term partnership between the global media company and the open technology platform. The latest stage of the relationship will enable [...]

Verizon Media today announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and [...]