ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week’s edition: AppNexus continues shopping spree; Group M digital chief speaks programmatic with ExchangeWire; Mobile operators to block ads to get in on [...]

Speculation over BT's designs on a mobile unit (be it EE, or O2), has put telephony services firmly in the public gaze, but the fact remains operators are underachieving when it comes to generating mobile advertising revenue. But certain players [...]

M&A deals in the ad tech sector in 2014 were worth double that of the previous year, according to a report from investment advisory firm AGC Partners, with demand for video and data management platforms (DMP) driving growth in the [...]

'Programmatic' and 'native' have been two of the industry buzz phrases of 2014, in this piece Rob Kramer, OpenX, general manager, mobile, explains how both approaches can be used in conjunction to maximise media-buying efficiencies as well as publishers' revenue [...]

It's been almost five years since Google's Eric Schmidt declared the company as a "mobile first" outfit, and Facebook's Atlas update brought "cross-screen" to the lexicon of ad tech in 2014. ExchangeWire examines how US-based cross-screen advertising firm Drawbridge hopes [...]

Australian Publishers form premium advertising exchange, powered by AppNexus, to create a competitive marketplace and achieve scale in mobile display. Fairfax Media and Mi9 recently announced the formation of the Australian Premium Advertising Exchange (APEX), a joint venture company under the [...]

ExchangeWire this week will round-off a monumental year in ad tech, with a special recording of its TraderTalk TV series in front of a LIVE STUDIO AUDIENCE, with panel sessions featuring representatives of the industry's leading names reflecting on the [...]

Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the European ad tech scene, and more recently has begun to foray into alternative services such as online payments (HiPay) in [...]

Stephen Upstone, LoopMe Media, CEO, discusses potential methods to stimulate the mobile video advertising sector, and calls for a more widespread adoption of technology standards.  Mobile Video Programmatic Advertising The IAB's latest ad spend estimates £64m will be spent on mobile video [...]

A number of deals involving some of the industry's biggest names, including MediaMath, Rubicon Project and, closer to home, Ve, have taken place in the last week, each of them signifying wider shifts in the ad tech and marketing sectors. ExchangeWire [...]