Dutch Response to Cookie Regulation Netherlands Unprepared in the Wake of "Fast" Cookiewet Implementation Webwereld.nl by: Andreas Udo de Haes Despite years of wrangling and preparation, almost no Dutch site meets cookiewet (cookie regulation) guidelines since they were put into effect. As of last [...]

Ad Tech Goes Mainstream with Turn’s Mad Men TV Advert A primetime commercial which screened Sunday during Mad Men’s U.S. season finale as part of a global online advertising campaign is set to illustrate how much advertising has changed since Don [...]

cyber communications inc. (“cci”), a leading Japanese media representative company and a wholly owned subsidiary of Dentsu Inc., and OpenX Technologies, Inc. (OpenX), today announced a major expansion of their multi-year partnership. Under the terms of the extended online advertising [...]

Maxifier Opens First Office in Asia & Appoints Japan Country Manager Maxifier, a global leader in inventory revenue management technology, announced this week the establishment of its business in Asia, the opening of an office in Tokyo, and the appointment of [...]

Brandscreen Expands Further Into Asian Markets with New Vice President of Product Brandscreen, an APAC-focused DSP, has appointed Ryan Pestano to the newly created role of Vice President of Product. Based in Singapore, Pestano will report to Brandscreen CEO Julian Tol and [...]

Germany’s Gruner + Jahr Acquires Majority Stake in NetworkPlay Gruner + Jahr, a Bertelsmann company headquartered in Hamburg, has acquired a majority stake in digital advertising network NetworkPlay. Following the acquisition, Kuldip Singh, CEO of Gruner + Jahr India, will join [...]

Vicki Lyon is Managing Director SpotXchange Asia-Pacific. Here she gives her synopsis on the recent ATS Sydney event. The inaugural ATS conference here in Sydney was a resounding success, with several hundred attendees and a great cross-section of industry commentary. [...]

ExchangeWire is looking forward to tomorrow's ATS Sydney event. We are bringing together the region's most senior digital ad execs to discuss the emerging data-driven display eco-system - and it's likely effect on how media buying is done across [...]

Consolidation: Super Carrier SingTel Buys Amobee For $321 Million The mobile ad market continues to boom. Mobile advertising is projected to bring in revenues of $2.6bn in the U.S. alone this year, and that is only a small fraction of the [...]

We are delighted to announce another eleven speakers for ATS Sydney on March 13. The event is fast approaching and preparations are in full-swing. The addition of the following new speakers promises to make this perhaps the best ATS yet, [...]