Online advertising spend has displayed significant growth over the last 10 years and analysts expect this trend to continue. However, a large discrepancy persists between internet time allocation in total “media time” and online advertising revenue. Online advertising growth has been [...]

SECTION I: PREMIUM & BRANDING IN THE PROGRAMMATIC ERA KEYNOTE 1: Our first keynote speaker of the day was Neal Mohan, VP of Display Advertising Google, who gave us a presentation titled “Programmatic for the People”. - Programmatic buying moving from performance [...]

Curt, can you describe The Weather Channel’s (TWC) business for us? What are advertisers buying into? Here’s how I’d describe our business: on the media side, we’ve got The Weather Channel and Weather Underground. TWC is the leading provider of weather [...]

A major new private advertising exchange specifically for Japanese mobile inventory, including smartphones and tablets, is announced today between CyberWing Corporation, a media representative for Japan’s leading internet service providers and a subsidiary of NEC BIGLOBE, Ltd., and OpenX Technologies, [...]

TagMan, a global leader in tag management, today announced it has appointed co-founder Jon Baron to CEO. In the last 12 months TagMan processed more than £15 billion in online transactions for its customers and is the partner of choice [...]

Originally reported by Adzine Sixteen and a half million Germans play online games, according to the Federal Association of Interactive Entertainment Software (BIU), so it's no surprise the industry's biggest trade fair, gamescom, is in Cologne this year. (It started on [...]

In 2011, mobile saw spend reach $3.9 billion globally and 2012 is expected to hit $6.2 billion. “This is the year of mobile,” most will say. It is here – and I think everyone may have felt a little underwhelmed [...]

ExchangeWire caught up with Carl Costa, Founder and CEO of SlingServer Asia, a divison of StrikeAd Asia to gain some insight into the Southeast Asian mobile market. The mobile ad market in the region appears to be more robust than desktop [...]

Publicis Groupe announced yesterday the acquisition of Resultrix, an award-winning digital marketing agency with an international footprint in India, Singapore, the UAE and the USA. This acquisition strengthens both Publicis Groupe's presence in India as well as its digital [...]

It's the biggest data-driven advertising event in Europe. It's the event that even has its own acronym. ATS London is now in its third year, and the line-up of speakers and content is the best yet. Often copied - A [...]