The UK’s media industry is at a precarious crossroads. There are regular reports in the press about the deterioration of ad revenues and the increasing dominance of the duopoly of Facebook and Google in the digital market. The News Media [...]

How does socialisation affect news consumption? Are publishers ready to adapt to these changing trends, or is their only option to quietly accept the fact that news production will forever languish behind social media? How can publishers thrive, despite the [...]

How has the rise of video changed the way publishers operate? Are they prepared for the ongoing developments in this space? Speaking with ExchangeWire, Massimo de Magistris (pictured below), GM EMEA, StickyADS.tv, explains how publishers are evolving to meet the [...]

Real-time guaranteed has entered the mix to remove the need for publishers to compromise between RTB and guaranteed deals. For all the talk in the industry about real-time guaranteed, and its benefits to publishers, do we really know what it [...]

SSPs are considered a necessary, and even vital, part of the digital ecosystem, providing a valuable link between publisher inventory and the DSPs and exchanges fielding its demand, allowing publishers to achieve maximum yield. However, argues Scott Braley (pictured below), [...]

Publishers are experiencing an ongoing period of transition, with Facebook being one of the main drivers of it. Ad tech, explains Mihai Fanache (pictured below), CEO, thenewsroom.io, needs to step in. Here, Fanache tells ExchangeWire that the publishers of tomorrow [...]

With so much focus on site monetisation, as well as engaging and enticing consumers with aesthetics in digital advertising, the arguably more boring aspect of page-load speed is often neglected. Caleb Sotelo (pictured below), director of labs, OpenX explains to ExchangeWire [...]

ExchangeWire recently attended PubMatic's Publisher Academy on the topic of 'Is Header Bidding Dead?', where Kirk McDonald, president, PubMatic, argued not, but that it is one stage in an evolution of ad tech and that the important goal is control over [...]

Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest share (23%) of the billions of downloaded apps, the fact can't be ignored that gaming is a powerful business, with extremely [...]

Mobile monetisation for premium publishers has been an ongoing topic of controversy, due to the fragmentation of content consumption, lack of mobile-first technology, limited understanding of the mobile infrastructure, and how mobile is generally consumed. However, technology has moved on, and [...]