Today (9th March, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with OUTFRONT, one of the largest and most-trusted IRL media companies in the US, significantly expanding programmatic access to DOOH inventory across [...]

Axeptio, plateforme de gestion du consentement utilisée par plus de 80 000 sites web à travers le monde, annonce le lancement de sa nouvelle fonctionnalité Global Privacy Control (GPC).  Cette fonctionnalité permet aux entreprises de détecter et de respecter automatiquement les [...]

Axeptio, a consent management platform used by more than 80,000 websites worldwide, has announced the launch of its new Global Privacy Control (GPC) feature.  This functionality allows businesses to automatically detect and honour GPC signals sent by users’ browsers, in line [...]

Following years of success with major advertisers in Europe and APAC, xpln.ai, the next-generation attention measurement solution, today (29th January, 2026) announced its official expansion into North America with its first US leadership hire. Gina Cavallo has been named chief [...]

Today, (8th January, 2026) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Dolphin OOH to further expand access to premium DOOH inventory across the United States. The partnership delivers access to over 5,000 digital [...]

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 North America Click Fraud Benchmarks Report for desktop web, mobile web, and mobile in-app advertising. The report highlights various types of click-related invalid [...]

Azerion has promoted Ava Moran to executive vice president (EVP), country manager, North America, as it continues to strengthen its investment in the territory. The new role has been created in response to significant business growth in North America and [...]

In today’s Digest, we cover ChatGPT’s expansion with new shopping features and a partnership, IAB’s digital video projection, and how e-commerce platforms are adjusting to new tariffs. ChatGPT Expands with New Shopping Features and Partnership OpenAI has rolled out a series of online [...]

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today (April 22nd, 2025) announced the appointment of Mike Evans as senior vice president, head of US sales. This key leadership hire comes as the company continues [...]

This week has brought major developments in trade tensions and the AI landscape. In today’s MadTech Daily, we also cover DoubleVerify’s threat to sue Check My Ads for alleged defamation, TikTok’s test of ‘Footnotes’, and the news that Temu and [...]