Impact, the global leader in Partnership Automation™, has embarked upon a carefully curated Black History Month programme of events, which involves a collection of activities globally, including philanthropic activity for its staff to get involved in. This activity will see Impact [...]

In today's ExchangeWire news digest: Google indicates that it will use FLoC for targeted advertising once third-party cookies disappear; the IPA's Q4 2020 Bellwether Report asserts that ad spend will recover despite current pessimism; and America's largest cinema chain, AMC, [...]

In today's ExchangeWire news digest: the FCC brings its case for a relaxation of media ownership rules to the Supreme Court; Gannett announces it aims to acquire 10 million* paid digital subscribers by 2026; and Facebook reveals it will cease [...]

In today's ExchangeWire news digest: the US Office of Trade Representative voices opposition to Australia's News Media Bargaining Code; Netflix reports out-performing subscriber and revenue forecasts for Q4 2020; and ad-supported media sees engagement decline in the US and beyond.   US [...]

In today's ExchangeWire news digest: the FCC makes $80bn in its Band-C 5G airwaves auction; nearly a third of the IMAA's members report that they have financially recovered from COVID-19; and Garnter predicts that 80% of customer services companies will [...]

London-based games monetisation company Admix has expanded its commercial team with two major hires in the US and EMEA.  These two appointments are the first part of Admix’s expansion plan in 2021 that will see the company double in size from [...]

Adverty AB (publ) has been granted a second patent by the United States Patent and Trademark Office for its in-game ad viewability technology. The new technical patent protects a method of determining whether an advert is considered visible in a [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: WhatsApp gives its users an ultimatum - either accept new terms, or delete the app; Zenith releases its forecast for [...]

In today's ExchangeWire news digest: China's Cyberspace authority bans 105 apps for violating the country's internet regulation; a survey finds that 42% of US adults are watching more short-form video content under lockdown; and PubMatic files to go public. China bans [...]

In today's ExchangeWire news digest: the latest State of European Tech Report finds that investment in "deep tech" fell by 13% in 2020; a second federal judge rules against the Trump administration's attempt to ban TikTok; and Zenith forecasts ad [...]