ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: RhythmOne buys YuMe; OpenX launches first-price auction for transparency; SpotX launches header bidding for video; Visual IQ launches a marketing intelligence platform; [...]

ExchangeWire round up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: VideoAmp raises Series B; RTL Group acquires SpotX; Valassis acquires MaxPoint; The Trade Desk and White Ops partner; Inneractive launches initiative to [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: DoubleVerify receives majority investment by Providence Equity Partners; ViralGains and Peer39 partner; Tapad and The Trade Desk partner; Semcasting Acquires Transparency AI; [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: The Trade Desk expands its Trading Academy curriculum; Immersv closes USD$10.5m Series A financing; ADYOULIKE partners with AppNexus; and DOOH publisher Gloss Media [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Uptake of ads.txt is slow, according to GetIntent; PubMatic's QMI report shows header bidding is thriving in mobile channels; LaterPay launches in [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Taptica buys Tremor Video’s DSP; Kepler partners with LiveRamp; Videology and Tru Optik parter; Cuebiq launches new IoT Audiences; inMarket integrates with [...]

How do you define advertising? Melinda McLaughlin, CMO, Extreme Reach, believes that content distribution and consumption is blurring the lines of what an 'ad' is, and that this actually brings with it untold opportunities. Writing exclusively for ExchangeWire, McLaughlin takes a look [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Evidon bought by CrownPeak; Outbrain buys Zemanta; Zeta partners with AppNexus; FOX Television Stations partner with WideOrbit; TouchTunes and DOmedia partnership; and [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Sizmek buys RocketFuel; Rubicon buys nToggle; Cedato launches video tech stack; AerServ launches Cost Per Completed View (CPCV); PebblePost Closes Series B [...]

ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: SpotX to guide video advertising strategies; Krush enters the programmatic space; Sizmek introduces frequency capping; Centro rebrands media platform; Accenture acquires Clearhead; [...]