LG Ads Solutions Enables Data-Driven Planning, Activation, Measurement and Advanced Analytics for Media Buyers with Magnite
Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced a multi-year deal with LG Ads Solutions, the connected TV and cross-screen advertising company. Magnite will have access to LG Ads Solutions’ audience-level automatic content recognition (ACR) [...]
Sharethrough Partners with Scope3 to Launch its First Green Media Products
Sharethrough, one of the top global independent omnichannel ad exchanges, has announced the launch of its first Green Media Product, Green PMPs (Private Marketplaces). Green Media Products measure the emissions from an entire programmatic advertising campaign using Scope3 data and contribute the [...]
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