In July 2012, the IAB released the latest update to its VAST specification for the serving of video ads; VAST 3.0. Some of the new releases included upgraded functionality and improved reporting. It also included a standard for new ad [...]

ExchangeWire have been watching the emerging Russian market with interest. Looking to gain some insight into how things are developing, we caught up with Nikolay Danilov, Head of Display Ad Services at Yandex, to shed some light on what we [...]

QUISMA, a GroupM company and a leading performance marketing specialist across Europe, launched in the UK earlier this year. It was a move designed to ensure GroupM kept pace with other competitors such as Publicis, who have Performics in the [...]

ExchangeWire CEO Ciaran O’Kane sat down with Neal Mohan, VP of Display at Google, during a fireside chat at ATS London this past September. In this video, Mohan discusses the process of consolidating the Google stack, what they offer their [...]

A recent article published by ExchangeWire took a look at defining the opportunities and challenges around ‘programmatic premium’. The article tries to define "programmatic premium" as well as attempting to uncover how it might be executed. The article garnered a [...]

Interactive Media, one the top two sales houses in Germany, has entered into a partnership with AppNexus, to power its new new "Premium Publisher Platform". ExchangeWire understands that the deal will focus primarily around the ad serving of all of [...]

Facebook announced two weeks ago they are now making their new mobile app install ads available to all developers. Early numbers from their beta launch back in August saw partners were able to reach a more relevant audience to drive [...]

The adoption of real-time advertising in the UK and Europe is becoming mainstream. Effective real-time bidding (RTB) campaigns have been running at scale for a number of years, however this buying method is now the first choice for online performance [...]

Damian Scragg, Managing Director for Evidon UK discusses the ePrivacy Directive, what impact the European initiative will have on the APAC region and what's in store for mobile privacy. Evidon’s ad and site notice is now available in 40 countries and [...]

Much has been said recently about Google’s new foray into tag management. As ExchangeWire rightly speculated earlier this month, the launch of Google Tag Manager is further evidence of Google adding more stickiness to its offering. You can see why [...]