The advertising industry is in the early stages of a massive reinvention that will result in USD$640bn (£494bn) in annual global ad spend being transformed to programmatic technology. This transformation started with display ads, but will eventually encompass every form [...]

In this week's LATAM Roundup: a recent study forecasts 2.5 billion connected mobile devices in Latin America by 2025, in a market that is expected to reach £278bn in revenues; digital advertising grows by 28% in Mexico, where programmatic media already [...]

In this week's LATAM Roundup: Colombian mobile ad tech company Adsmovil consolidates international operations in Latin America, doubling business in their biggest market, Brazil; Despite economic crisis, e-commerce in Brazil grew by 7.5% in the first six months of 2017, compared to [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Marketers falling behind consumer demand for innovation; Instagram on the [...]

This week’s LATAM Roundup brings the following stories: Mining company Vale drives the process of converting its actions with digital campaigns; PwC Argentina and Think-Tanks present PwC Digital Services; SEMrush lists the most expensive keywords in AdWords campaigns; and ZAP [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The success of mid-price subscription apps; Europe behind US for [...]

This week’s LATAM Roundup brings the following stories: Even though Latin America represents only 3% of the entire programmatic market, it has the highest growth rates, which include Ecuador’s (71.5%); El Tiempo Colombia increases programmatic investments, now accountable for roughly 15% [...]

Snap (NYSE: SNAP) had a disappointing start on Wall Street, and yesterday (10 August) Snap Inc. Q2 2017 results missed analysts' expectations. Financial results for the quarter, ended 30 June, reveal the messaging app has 173 million active users, versus expectations of [...]

This week's Latin American Roundup brings the following stories: Clear Channel and mobile ad company In Loco Media close a deal to integrate their solutions in out-of-home campaigns in Brazil; Cazamba expands operations in Latin America with offices in Miami, [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost a quarter of AU digital ads don't deliver uplift; SEA brands must prepare for Amazon platform; [...]