ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Ad fraud on uncertified apps; Over-hyped Christmas ads; Waitrose strongest [...]

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we [...]

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what [...]

In August 2016, ExchangeWire Research produced a report, in association with Rubicon Project, analysing the truths of UK mobile and video advertising. ExchangeWire speak with James Brown (pictured below), MD UK & Nordics, Rubicon Project about some of the findings [...]

In this week's LATAM RoundUp: French S4M steps back of Brazil, transferring their local operations to Miami and dismissing the team members in Sao Paulo; Mobile already represents 13% of the digital travel market in Brazil, according to Criteo's Travel Flash Report; [...]

Instagrammers are posting over 80 million pieces of content every day, with the platform boasting 300 million daily active users (DAUs). Snapchat isn’t far behind, with 100 million DAUs and a grand total of nine thousand snaps posted every second. [...]

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what [...]

Cross-device tracking and attribution has been a problem for marketers ever since smartphone and tablet use became mainstream. The conundrum that markets face is how to allocate budget across desktop, tablet, and mobile channels when they cannot calculate ROI accurately. [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: App-solute domination; Social media ad growth; Broadcasters top completion rates; [...]

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what [...]