VDX.tv, a global technology company specialising in digital advertising, has published a whitepaper on the topic of Advanced TV. The guide provides a detailed explanation of what Advanced TV is in all its forms, why it is important to consider [...]

Digital advertising leader Exponential Interactive announces today that it is rolling out its new, video driven business division, VDX.tv, in international markets. VDX.tv allows brands to serve tailor-made video-driven experiences across screens, including connected TV (CTV) and over-the-top (OTT). This [...]

In today's ExchangeWire news digest: advertisers turn to Android in preparation for changes to Apple's IDFA; Facebook cracks down on groups and pages linked to US conspiracy group QAnon; and a proposed regulation may see Chinese streaming services iQiyi and [...]

White Bullet Solutions, the digital marketing transparency experts today announced they have significantly increased their team of technology specialists. The increased team of technology experts will enhance the depth of knowledge and expertise in machine learning, video advertising, app/OTT advertising [...]

FreeWheel, a Comcast Company, and the provider of the industry’s leading video advertising software, today announced its partnership with STV, the home of news and entertainment in Scotland, which will allow the broadcaster to monetise its content across OTT [...]

Premium digital technology company PubMatic today (17th June) announced the launch of OpenWrap OTT, a header bidding solution that centralises 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years [...]

Connected TV has received a lot of attention in recent months, with some viewing it as the industry's newest golden goose. Yet many note the apparent inability of advertisers to take advantage of this increasingly popular channel. In this exclusive [...]

In today's ExchangeWire news digest: the US government announces that it will investigate digital taxes imposed by other countries; The Guardian launches a registration wall, making a fresh bid to acquire first-party data; and OTT revenues are now projected to [...]

Pixalate, a global ad fraud intelligence and marketing compliance platform, today [22 April 2020] announced the release of its newest report examining how U.S. programmatic advertisers have adjusted ad spend in the face of a global crisis: Programmatic Ad Spend [...]

In April 2020, MetaX Software, a leading data-driven Connected TV (CTV) advertising and operation company, announced that it will partner with TCL FFalcon in Latin America to enable advertising on TCL smart TVs, helping advertisers to target broader audience whilst [...]