Inskin and Cavai Partner for New Conversational Advertising Feature to Supercharge Ad Engagement and E-Commerce
Inskin Media, the world’s premier provider of high impact digital display advertising, has today announced a new partnership with leading conversational advertising expert, Cavai. Its conversational advertising solutions offer new and unique possibilities for in-ad interactivity and allow for engagement [...]
PubMatic is Selected by GroupM as a Global Preferred SSP Partner
PubMatic, Inc. (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced a global partnership with GroupM, WPP’s media investment group. With a shared vision for transparency and innovation in digital advertising, the alliance brings benefits [...]
Adnami Hires Publisher Partnerships Manager and Commercial Activation Manager to Help Clients Deliver High-Impact Campaigns
Following massive growth, Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has further strengthened its team with the hire of Kathryn Nixon as publisher partnerships manager and Sam Levy as commercial activation manager. Kathryn is tasked with looking [...]
Smart and White Ops Partner to Safeguard Digital Advertising from Fraud and Abuse
Smart, the independent ad tech platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to fight advertising fraud and invalid traffic. Fully integrated within Smart’s advertising platform, White Ops’ Advertising [...]
TheViewPoint and Undertone Launch an Interactive CTV Partnership
TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, partnered with Undertone, a leader in data-driven, Intelligent High Impact campaigns, to join forces in the acceleration of Interactive CTV ad formats. High Impact campaigns allow advertisers to create personalised and [...]
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