"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
Pikasso Moves into Programmatic DOOH with Broadsign
Pikasso and Broadsign today announced that they’ve teamed to bring Pikasso’s network of premium digital-out-of-home (DOOH) displays to the Broadsign Reach programmatic DOOH supply-side-platform (SSP). With Pikasso’s DOOH inventory on-boarded to Reach, which is integrated with more than 30 omnichannel [...]
Adverty Enters into Exclusive Partnership with Dutch Hyper-Casual Publisher Lucky Kat Studios
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global [...]
Neue Partnerschaft zwischen Samba TV und PubMatic zur Bereitstellung von TV-Audience-Targeting im programmatischen Omniscreen-Werbe-Supply
Samba TV, ein weltweit führender Anbieter von Omniscreen-Werbung und -Analytics, gibt heute eine Multi-Market-Partnerschaft mit PubMatic (Nasdaq: PUBM) bekannt, einer Sell-Side-Plattform mit tonangebenden Resultaten für digitale Werbung. Die detailreichen Connected-TV-Daten von Samba TV werden in die Werbeplattform von PubMatic integriert, [...]












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