In today's ExchangeWire news digest: Shopify launches “Audiences” to skirt around Apple's crackdown on tracking and targeting; Vietnam's VNG sees valuation slide to USD$364m (£301.6m); and German delivery grocery start-up Flink hit sales of €400m (£353m) in 2022. Shopify Audiences posed [...]

DanAds, the industry-leading provider of self-serve technology, has successfully obtained the System and Organisation Control (SOC) II Type 2 Certification, provided by Assure Professional. This certificate, obtained after a third-party audit of data security and privacy protection processes, demonstrates DanAds’ [...]

Alkimi Exchange has announced it has joined IAB Europe’s Transparency and Consent framework. The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General [...]

Yahoo has announced new interoperability partnerships, including Alliant, AdPredictive, and Tealium, for its cookieless identity solution, Yahoo ConnectID. The new partners add more power to the platform and support for Yahoo ConnectID, as advertisers and publishers seek a privacy-first solution [...]

In today's ExchangeWire news digest: Snap announces it is developing new AR features to be monetisable for developers; Apple pitches tighter security measures to protect users from cyber-criminals; and TikTok faces legal action in Indiana. Snap building new, monetisable AR products Social [...]

In the second article in the ExchangeWire 2023 predictions series, privacy and identity takes centre stage. While third-party cookies will live to see another year, thanks to Google delaying their deprecation to 2024, players across the ad tech ecosystem have [...]

In association with Seedtag. In this exclusive article penned following his recent appointment as global head of performance at Seedtag, Kenneth López Triquell discussed the effect of leveraging contextual data on campaign performance. Digital marketing is complicated. Finding the most effective way [...]

December is here, and it’s traditional at this time of year to start looking ahead, thinking about what’s set to characterise the coming 12 months, making plans, and allotting budgets. Starting Monday 5th December, we’ll be running our annual predictions pieces. [...]

This week: Amazon Distribution to shut down in India, Meta fined by Irish DPC over data privacy… Another troublesome week for ad tech began with the news that Amazon is closing its wholesale distributor in India. By shuttering Amazon Distribution, the [...]

In today's ExchangeWire news digest: the Irish DPC hand Meta a €265m fine over privacy concerns; the requirement for social media firms to remove harmful content is scrapped from the Online Safety Bill; and Black Friday ecommerce sales appear [...]