In this exclusive interview with ExchangeWire, Charlotte Powers, digital lead at the7stars and judge of The Wires Global 2021, discusses data-led buying in the context of emerging channels in programmatic. What is the current state of play when it comes to [...]

Tappx, a leading ad tech company powering advertising solutions for mobile, desktop, and OTT/CTV, proudly announces the launch of Contextualize-It - the world's first contextual ad tech solution designed to analyse complex moving audiovisual content.  Contextualize-It has been in development at [...]

In today's ExchangeWire news digest: Facebook and Spotify partner to develop a new in-app audio feature dubbed 'Project Boombox'; a new device that will allow streaming platforms "count" the number of people in a room draws shock and horror from [...]

In today's ExchangeWire news digest: the UK's Digital Markets Unit (DMU) begins operating; Clubhouse reportedly look for new funding as they seek to boost their value to USD $4bn; and Instagram is found to be the most "invasive" app by [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Colorado becomes the latest US state to consider implementing a new data privacy law; Apple have begun blocking apps that [...]

In today's ExchangeWire news digest: LinkedIn confirm plans to build an audio-only social feature into their platform; TikTok announce that users will be unable to opt-out of receiving personalised ads from mid-April; and deal-making and impression generation on advanced TV [...]

In today's ExchangeWire news digest: Apple have begun rejecting apps who don't comply with their new ATT privacy framework; Spotify acquire Betty Labs, the tech company behind live audio app Locker Room; and ViacomCBS put $3bn worth of shares up [...]

Programmatic audio advertising platform, AdTonos has announced the launch of “Audio Sushi” – a new virtual event series featuring contributions from leaders across the digital media space, open to all and kicking off at 11am GMT on 18th February 2021.  As in-person [...]

Changing pace from our first two instalments of our 2021 Predictions series, our next article homes in on what the new year could hold for Audio and Conversational advertising. With consumers and businesses relying on audio for connection during periods [...]

SoundCloud, the world’s largest open audio platform, and AdsWizz, the leading global technology provider for digital audio advertising solutions, today announced an exclusive agreement to sell audio advertising in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, [...]