In March OpenX held its third event as part of its School of Programmatic initiative (a series of workshops designed to fill the knowledge gaps and supply the skills and know-how to make the most of programmatic), focusing on strategies [...]

While real-time bidding is a common feature in most programmatic ad transactions, it is typically not deployed in programmatic TV, which allows broadcasters to decide how they want to package their inventory. There were initial concerns among broadcasters in Asia-Pacific [...]

Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (21 April), announced financial results for the quarter ended March 31, 2016. Google continues to prop up the company's overall performance turning a profit whilst 'Other Bets' operate at a loss. Immediately after the [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves GDPR; House of Lords comments on new regulations; TabMo receives funding; Partnership between Unruly and The Trade Desk; and Eyeota [...]

The video market is still set to grow at a rapid pace across devices for the foreseeable future. But as demand outstrips supply, is the subject of pricing being ignored and are new opportunities being missed? Adam Boast (pictured below), [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Telstra unveils online video platforms; MediaMath brings training programme to APAC; Datalicious sets up APAC HQ; Dentsu [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Ad blockers on the rise in the UK; Half of [...]

With increasing emphasis on data-driven campaigns, more brands are looking to location-based data to improve their product marketing efforts and gain a better understanding of their targeted audience. There are, however, key issues associated with data accuracy that marketers in [...]

Yesterday (19 April) Yahoo! Inc. (NASDAQ: YHOO) announced earnings and revenue just above analyst estimates. Yahoo's struggle continues; there are concerns in all corners of the business: search, content, mobile, native, video, and social. Yahoo CEO, Marissa Mayer, said she is doing [...]

In our latest piece from the IAB's Display Trading Council, council members provide their views on programmatic as a dominant trading mechanism. The last few days have been like research Christmas at the IAB with our flagship Ad spend report showing continued [...]