Looking at these figures released by Comscore during the week about the UK display market confirms to me that nobody in our industry knows how big the ad net market actually is. Apart for the finger-in-the-wind estimation carried out by [...]

RTB is quickly becoming part of the display buying landscape in the US, and still dominates a lot of coverage in the mainstream trade press there. We might be lagging six-to-twelve months behind the US, but there are signs [...]

Brian O’Kelley is the CEO and Cofounder of AppNexus. AppNexus is an advertising technology company that specialises in developing scalable ad trading solutions and ad exchange infrastructure. O'Kelley took time to speak to ExchangeWire this week about the [...]

Admeld today has announced a new funding round of $15 million dollars. The sell-side technology company has enjoyed considerable growth over the past twelve months, having quadrupled its customer base and established itself as the largest independent RTB platform [...]

» Nice post by Martin Kelly, who will be speaking at AdSummit 2010, over on the Infectious Media blog about the emergence of Facebook as the third channel for online advertisers - he counts search and RTB-enabled display as [...]

Google's partnership with Omnicom to build out the agency's trading desk with the view of putting hundreds of millions of display dollars through automated channels (Google's mostly) could well be a transformational moment for the display market. I could [...]

I find it laughable when people in the online ad industry baulk at publishers becoming media buyers. There is a general consensus that media buyers have a specific role in the marketplace and that publishers should just stick to [...]

Germany's leading ad exchange, Adscale, announced today that it has raised new funding from French investment firm, TIME Equity Partners. The deal is said to be in excess of five million euro, and will give TIME Investor a minor [...]

Kwame Acheampong is Managing Director and Partner at Httpool. Httpool is an ad network that specialises in the Central and Eastern European markets, offering buying opportunities in these markets to UK agencies and advertisers. Acheampong took time to [...]

It’s been a busy weekend of news and speculation. The rumour mill is in overdrive among the New York advertising digerati. Peter Kafka has heard from “sources” that Google is about to buy Invite Media - and the [...]