Outdoor advertising technology leaders Adkom, Blip, and Broadsign today (May 11th, 2023) announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP).  Advertisers and media buying [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the expansion of its performance solutions to include pre-bid attention optimisation segments – enabling brands and agencies to maximise campaign performance at scale by identifying inventory characterised [...]

London-based independent media agency, the7stars, has announced the launch of Prospero, the first fully managed, transparent, programmatic omni-channel trading model in the UK. Built to bring real disruption and change to the programmatic marketplace, Prospero provides marketers with: Consolidation of all [...]

IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, and Scibids, a leader in artificial intelligence (AI) applied to media buying, have announced a partnership to reduce the environmental impact of digital campaigns purchased via programmatic advertising [...]

More than 8 in 10 marketers (87%) believe that AI is an important part of their marketing strategy in 2023, finds a new study by Scibids, the global leader in artificial intelligence (AI) for digital marketing, in collaboration with research [...]

In this exclusive interview ahead of ATS Madrid 2023, Marc Thomas, general manager EMEA at EX.CO discusses how ad tech's shift towards privacy centricity is impacting programmatic, the resurgence of context and integration of AI, and how marketers can utilise [...]

As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ today (April 18th, 2022) announces a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernising creative [...]

Ad tech company Adnami has appointed Ryan Burnett as UK sales director and Bjørn Laffrenz Bukholt as head of programmatic & ad ops, as growing numbers of advertisers across Europe turn to its high impact display and video formats. Ryan’s objective [...]

Yieldbird, the leading programmatic advertising management platform for online publishers, has announced that it is investing heavily in revamping its products with the new Yieldbird Platform. The open launch is scheduled to happen later this year. Yieldbird has built its reputation [...]

Broadsign and Numbat GmbH today (March 29th, 2023) announced that Numbat has selected the Broadsign digital-out-of-home (DOOH) advertising platform to build, power, and scale advertising capabilities for its growing network of sustainable, high-power electric vehicle (EV) charging stations.  As Numbat rolls [...]