AdPlayer.Pro, un proveedor global de soluciones de publicidad en vídeo outstream, ha introducido una serie de actualizaciones a la tecnología insignia de reproducción de publicidad en vídeo de la compañía. Según el anuncio oficial, algunas de las mejoras implementadas recientemente se [...]

Programmatic experts Crimtan today (August 18th, 2022) announced the appointment of Jeff Purser as its new ANZ sales director. In his new role, Purser will be responsible for driving revenue and results for Crimtan’s broad customer base across Australia and New [...]

In this exclusive article ahead of ATS Singapore 2022, Pankil Mehta, chief business officer at AndBeyond.Media, assesses the rapid and, seemingly, unstoppable evolution of publishers and programmatic advertising. The exponential speed at which programmatic advertising was invented, mechanised, and evolved feels like the [...]

VlionMobi, a global performance marketing platform that focuses on e-commerce and programmatic advertising, has partnered with Pixalate, combining the fraud protection, privacy, and compliance analytics platform’s offerings with its inventory to better identify fraudulent advertising.  Alvin Ling, director, customer success at [...]

Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company, has today (August 9th, 2022) announced a partnership with PHD Media, a world-renowned media and marketing communications agency. This partnership enables PHD to capitalise on the unparalleled benefits [...]

JCDecaux UK, has recruited Laurence Saleh to the role of programmatic sales lead to support the company’s growing programmatic business in the UK. “I am delighted to welcome Laurence to the JCDecaux UK team at what is an important time in [...]

multilocal, the programmatic specialist, has announced the appointment of three new senior members of staff this month alone, as demand for its services continues to ramp up worldwide. Dharmesh Patel joins as director, ad operations. He brings 15 years’ digital marketing [...]

From Friday 22 July, ExchangeWire will be bringing you an all new, improved weekly newsletter: The Stack. As ever, we’ll be keeping you up to date with the latest news and analysis from the worlds of adtech, martech, media and commerce. But [...]

Alliance Digitale (IAB France) hosted its fourth edition of its Programmatic Barometer in-person event presented by Philippe Framezelle, managing director of Adverline, Arthur Millet, general director of Alliance Digitale, and Jean-François Bernard, CPO of Adomik. This French market study, initiated in [...]

North American-based DSP StackAdapt has partnered with Anzu.io, the world’s most advanced in-game advertising platform, to leverage its in-game advertising inventory. The move means advertisers in North America and EMEA using StackAdapt’s DSP can now reach gamers programmatically across mobile, [...]