Adomik, il principale sviluppatore di software ad tech e fornitore di smart advertising analytics, annuncia il rilascio di un nuovo prodotto esclusivo per ottimizzare il rendimento degli editori con attività di pubblicità programmatica. La nuova app, denominata Yield, integra la suite [...]

Media Frankfurt, marketer of Germany’s biggest hub, and VIOOH, the leading global DOOH marketplace, have gained Spain’s CUPRA challenger brand as the first client to utilise the new programmatic DOOH offering at Frankfurt Airport.       From mid-April, the focus of the multi-week [...]

Adomik, the leading ad tech software developer and provider of smart advertising analytics, announces the release of an exclusive new product to optimise the yield of publishers with programmatic advertising activity. The product is dedicated to all publishers’ yield and [...]

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, today announced a partnership with Billups, a privately held global OOH technology and managed services company. The partnership will see the first programmatic DOOH campaign launch [...]

Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company has today (27th April 2022) announced a strategic global collaboration with Xandr, a data-enabled technology platform powering a global marketplace for premium advertising. Through this alliance, Invest [...]

Anzu.io, the world's most advanced in-game advertising company, today (27th April 2022) announced its successful integration and ongoing partnership with Amelore, the game developer behind Slappyball. This means advertisers can now programmatically run non-disruptive in-game banner and video ads within [...]

Running since 2019, the Colab Consulting Rev Ops Barometer monitors the needs, concerns and priorities of revenue and advertising operations teams across the globe. Aimed at giving a voice to an important group of specialists in an underrepresented facet of the [...]

Ahead of ATS Madrid 2022, Taptap Digital's Emma Gold writes about how programmatic DOOH was successfully leveraged by Brico Dépôt Iberia, and how Taptap's Sonata Location Intelligence helped the company choose the right screens to reach their target audience. Brico Dépôt [...]

Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company, today (20th April 2022) announced a partnership with Clear Channel Outdoor LatAm, the leading out of home (OOH) media advertising company in Latin America. Through this [...]

Following an exceptional year of growth, out-of-home (OOH) marketing technology developer Broadsign today (April 7th, 2022), announced the expansion of its programmatic team with the appointment of John Dolan as vice president, global head of media sales. Bringing more [...]