Ahead of ATS Madrid 2022, Taptap Digital's Emma Gold writes about how programmatic DOOH was successfully leveraged by Brico Dépôt Iberia, and how Taptap's Sonata Location Intelligence helped the company choose the right screens to reach their target audience. Brico Dépôt [...]

Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company, today (20th April 2022) announced a partnership with Clear Channel Outdoor LatAm, the leading out of home (OOH) media advertising company in Latin America. Through this [...]

Following an exceptional year of growth, out-of-home (OOH) marketing technology developer Broadsign today (April 7th, 2022), announced the expansion of its programmatic team with the appointment of John Dolan as vice president, global head of media sales. Bringing more [...]

Talon Outdoor, a leading Out of Home (OOH) media agency, announced its expanded programmatic capabilities following the integration with Place Exchange, a leading supply-side platform (SSP) for programmatic DOOH media. The partnership enables Talon’s clients to activate smart, dynamic Digital [...]

Sharethrough, one of the top global independent omnichannel ad exchanges, announced the opening of its new office in London and the appointment of Richard Ottoy as general manager, EMEA. Ottoy will lead the company’s efforts to expand its global footprint [...]

Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company has today (4th April 2022), announced an expansion of its programmatic operations in Italy. As part of the announcement, Hivestack has signed several local OOH/DOOH media owners [...]

Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today announced a partnership with KanBan Culture, a privately owned programmatic digital out of home (DOOH) media owner in Taiwan. Through this new partnership, KanBan Culture’s DOOH [...]

In this exclusive piece for ExchangeWire, Wayne Blodwell (pictured), founder and CEO, TPA Digital, reflects on an article written for this very publication nearly a decade ago, which has always stuck with him all these years later, and asserts that [...]

Scibids (Head office: Paris, France; President: Remi Lemonnier), the global leader in artificial intelligence for digital marketing, announced a partnership with the Digital Advertising Consortium, Inc. (DAC) which is one of the major digital advertising groups in Japan. Background to the [...]

Lucid®, a leading provider in programmatic research technology, and Adelaide, a leader in the field of evidence-based media quality measurement, have partnered to help advertisers quantify the impact of attention metrics on upper-funnel brand lift KPIs. Incorporating Lucid’s media measurement solution, [...]