Broadsign, the leading digital out-of-home (DOOH) marketing platform, and cross-border dynamic outdoor advertising platform TPS Engage today announced the integration of the Broadsign Reach supply-side-platform (SSP) and the TPS Engage demand-side platform (DSP). The new partnership extends the international digital screen [...]

We will be hosting our first event in the Nordics in over eight years on Tuesday, 19th February. ATS Stockholm will focus on the key areas affecting the industry as we head into an uncertain decade for digital marketing. Are we [...]

In this exclusive article written for ExchangeWire, Alistair MacCallum (pictured below), CEO of Kinetic UK, discusses the reasons for optimism in the out-of-home (OOH) sector through 2020, how traditional platforms are set to integrate with OOH channels, and how programmatic [...]

Writing exclusively for ExchangeWire in response to Ciaran O'Kane's twenty predictions for 2020, Robert Webster (pictured below), founder of Canton Marketing Solutions, delves further into the Programmatic is Everything (PIE) theory, which is poised to dominate marketing over the coming [...]

Anzu.io, an innovator in the in-game ad space, has announced an exclusive partnership with leading Polish mobile game developer Vivid Games. As part of the collaboration, Anzu will integrate its in-game advertising tech into two of their premium titles, Real [...]

2019’s coming to a close, and with it ends a decade of innovation. In 2010, the iPhone outsold Blackberry for the first time, changing the way people accessed the internet and revolutionising the advertising industry. Since then we’ve seen Facebook [...]

As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is privacy. [...]

PubNative GmbH announced today that it has started trading programmatic (RTB) transactions with Japanese SSP fluct (HQ Tokyo, CEO Ken Doi), which operates an advertising platform and media business, to further accelerate its international reach and build connections between US/EU [...]

It is that time of year again; yes it’s prediction time. The year 2020 is going to be pivotal for digital marketing. There is a confluence of trends happening right now, that will shape the next twelve months ahead, which [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Programmatic spend to exceed USD$100bn (£77.7m) in 2019; Global releases DAX Cross Device; ad-supported hyper-casual games proliferate by [...]