Entravision, a leading global media, marketing and advertising technology company, announced the appointment of Stephen Chung as chief revenue officer (CRO) for its international digital business unit. Reporting to the President of Entravision’s International Digital, Luis Barrague, Mr. Chung will oversee growth of global programmatic and performance business sales, team development and service quality.
Entravision’s Digital business unit provides advertising solutions for brands and marketing agencies, including its awarded mobile-DSP Smadex, used by more than 300 advertisers in the gaming, entertainment and e-commerce industries in the United States, Asia, Europe, Middle East and Latin American markets.
Based in Los Angeles, Mr. Chung joins Entravision after 10 years in leadership roles in the Asian-Pacific market, where he established the company builder Rocket Internet in Hong Kong and served as Managing Director for the regional office of the German app marketing company Applift in Seoul, South Korea. “I’m thrilled to join Entravision and help extend the company’s global market position,” said Mr. Chung. “I firmly believe in Entravision’s service offering and its ability to provide results thanks to its focus on media buying backed by data science and machine learning technology.”
“Stephen’s entrepreneurial spirit, leadership ability in multinational sales organisations and solid experience with the programmatic and performance space is a perfect match for our product and technology team and capabilities,” said Mr. Barrague. “We look forward to his contribution and input as we continue to scale the company.”