The General Data Protection Regulation (GDPR) and its impact on Real Time Bidding (RTB) in Europe has been a hot topic and will continue to be as the ecosystem evolves under the lens of recently invigorated market regulators. In this [...]

Writing exclusively for ExchangeWire, Jonas Jaanimagi, technology lead, IAB Australia discusses why recent initiatives from IAB Tech Lab need to be adopted by all parties, in order to address the contemporary challenges facing the advertising industry. Many see the digital advertising [...]

Bidstack, the in-game advertising platform, and Sports Interactive, Sega’s world leading developer of football management simulations, have extended their multi-year partnership by a further three years; giving Bidstack exclusive rights to serve native in-game ads to the advertising inventory within [...]

Speaking exclusively to ExchangeWire on the ground at this year's DMEXCO, Benjamin Hansz (pictured below), vice president of strategy, Rivr, discussed how publishers could optimise yield following privacy constrictions and browser developments. What are the key options available for publishers to [...]

Writing exclusively for ExchangeWire, Yasin Dabhelia (pictured below), senior partnerships manager at A Million Ads, discusses how creativity should not be ignored in shaping effective and dynamic programmatic advertising in the chaotic 'post-cookie-pocalypse' landscape. In an industry filled with what seems [...]

Writing exclusively for ExchangeWire ahead of ATS London 2019, Ashley MacKenzie (pictured below), CEO and founder, Fenestra, discusses the current drawbacks associated with the programmatic supply chain, and how proper management and disclosure of these processes can grow the market [...]

In this preview to their panel discussion at ATS London 2019, 'How Can we Make Programmatic Work in the Privacy First Era', Mathieu Roche, CEO and co-founder at ID5; Richard Lloyd, chief data officer at GroupM; and Matt Prohaska, CEO [...]

While programmatic trading has become the dominant form of advertising in display environments, its uptake across other platforms has been less prolific. However, with programmatic techniques being used increasingly for premium media, and its developing effectiveness in other channels, this [...]

Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exchange, a true programmatic exchange for out-of-home and place-based media, announced an integration to enable digital buyers to transact DOOH programmatically as a simple add-on to existing [...]

Advertising: a truly global industry. Whether this is at a form comprising of hastily-scrawled posters attached to telephone poles, or the totality of links within the complex programmatic supply chain serving countless ads across the world each second. Despite this, [...]