Following the announcement earlier in the year that Google Ad Exchange traffic will transition to a first-price auction model by late August to early September, the industry has been awash with queries as to how this will affect optimisation, and [...]

Writing on an exclusive basis for ExchangeWire, Deepti Phatak (pictured below), sales project and program lead at Verizon Media, explains how both publishers and advertisers can benefit through the promotion of unambiguous bidding via the transition to first-price auctions. Ever since [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Near raises USD$100m (£80.1m) to fuel expansion; Marin Software releases State of Digital Advertising 2019 report; majority of [...]

Earlier this week, ExchangeWire covered the latest developments from the Information Commissioner's Office (ICO), which included dramatic fines, updated cookie guidance and the Update Report into Adtech and Real Time Bidding. The combination of massive potential fines, and the fact [...]

ID5, the independent identity solution for digital advertising, announced that its Universal ID is now available in Prebid.js to publishers and ad tech platforms globally. Publishers can retrieve the ID5 ID, store it on a first party cookie and pass [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DAX publishes The Rise of Digital Audio Advertising report; AOP sees boost in publisher confidence despite revenue decline [...]

In this Q&A, Steve Wing (pictured below), managing director, UK, Ireland and Nordics at Rubicon Project, industry veteran, and runner up for Ad Tech Personality of the Year 2018, speaks with ExchangeWire about his role, his hopes for the industry, [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: MediaMath partners with Rubicon Project and Havas to re-imagine the supply chain; Triton Digital integrates Centro’s basis platform [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Triton Digital announces acquisition of podcast powerhouse Omny Studio; MediaMath launches industry’s first contextual ad targeting solution [...]

Smart, a leading independent ad monetisation platform has announced that it is expanding its Programmatic Guaranteed capabilities with its worldwide activation within Display & Video 360. Programmatic Guaranteed deals allow publishers and advertisers to execute direct transactions by taking advantage [...]