In a sea of tiny logos, so tightly packed together it’s nearly impossible to tell them apart, there’s no better illustration than the display LUMAscape to prove why standing out in ad tech is tough, writes Andreas Reiffen, CEO, Crealytics. Exclusively [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU agencies want programmatic trust; SEA advertisers concern over lack of programmatic processes; AU sees growing demand [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Programmatic-Wachstum in Deutschland überrascht Experten; Improve Digital kooperiert mit Purpur Media; Sizmek besetzt CDO-Stelle; Rocket Fuel bringt Anti-Malvertising-Lösung; und Fünf Fragen an Volker Hatz, [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Rubicon vs Guardian – round 2; PulsePoint and BPA partner; Private Mobile Marketplace by Mobfox; GroupM start Motion Content Group; Adyoulike and Condé [...]

RTB is an excellent way to test formats because it allows you to evaluate, iterate, and optimise without a large minimum spend per campaign and placement. In this piece, Tim Koschella (pictured below), CEO, AppLift, breaks down its benefits to [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Minodes wird von Telefonica übernommen; GfK und Eyeota bündeln Retail-Daten; Neuer CEO für Mindshare; und Fünf Fragen an Diana Loriot, Sociomantic Labs. Telefonica kauft [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Direct deals are good deals for OpenX; Kids' platform SuperAwesome receive COPPA certification; Funding for Takumi; Viant complete integration of Adelphic; Integral Ad [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Teneo buy Asian communications agency; IAS add nine Asian languages to brand safety tool; SpotX want to [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: AppNexus stellt Werbetechnologie für Springer; Adjust expandiert nach China; IP Network wird zu RTL AdConnect; und Fünf Fragen an Volker Ballueder, Rocket Fuel. Technologie-Deal [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus team up with German publisher Springer; Sublime Skins launch new formats; Widespace partner with La Place Media; Online Safety Division by [...]