Cross-device tracking and attribution has been a problem for marketers ever since smartphone and tablet use became mainstream. The conundrum that markets face is how to allocate budget across desktop, tablet, and mobile channels when they cannot calculate ROI accurately. [...]

We can all agree the programmatic industry has, and will continue, to move at a rapid pace. In fact, programmatic ad spending is expected to take 63% of the digital display market by the end of this year, according to [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Asia & social to drive ad spend; China offers untapped programmatic growth; Singapore consumers 'lukewarm' on brand [...]

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what [...]

Compared to other regions, marketers in Asia-Pacific need to deal with more complexity in order to communicate with their audience more effectively. Their campaigns have to include multiple markets, languages, and media formats, says Russell Young, Sojern's Asia-Pacific managing director, [...]

Transparency in the programmatic marketplace has been a hot topic this year and, as Mike Driscoll, CEO, Metamarkets, explains to ExchangeWire, the challenge that faces buyers and sellers (and the channels through which they sell to humans) is one of [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Adform-TUI fly Kooperation; Anteil an Mobile Messaging-Nutzung in Deutschland wächst; 1plusX startet in DACH; und Fünf Fragen an Siamac Alexander Rahnavard. Adform personalisiert für TUI fly Seit einem Monat bereits aktiv, [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: SintecMedia Acquires Operative Media; Impending AppNexus IPO?; Nielsen certifies TabMo; GroupM launches [m]Platform; Strategic alliance between Stack I/O and Transparent Media; Brand Networks integrates with TVTY; and Mobsta [...]

From bringing up the rear, to blazing the trail: the programmatic landscape in Germany has taken its time to catch up with international markets. As the German programmatic market consolidates, the industry has come together to commit to minimum standards [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India consumers still stuck on traditional media; IAB AU take on US podcast ad metrics; Tencent 3Q2016 [...]