Compared to other regions, marketers in Asia-Pacific need to deal with more complexity in order to communicate with their audience more effectively. Their campaigns have to include multiple markets, languages, and media formats, says Russell Young, Sojern's Asia-Pacific managing director, [...]

Transparency in the programmatic marketplace has been a hot topic this year and, as Mike Driscoll, CEO, Metamarkets, explains to ExchangeWire, the challenge that faces buyers and sellers (and the channels through which they sell to humans) is one of [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Adform-TUI fly Kooperation; Anteil an Mobile Messaging-Nutzung in Deutschland wächst; 1plusX startet in DACH; und Fünf Fragen an Siamac Alexander Rahnavard. Adform personalisiert für TUI fly Seit einem Monat bereits aktiv, [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: SintecMedia Acquires Operative Media; Impending AppNexus IPO?; Nielsen certifies TabMo; GroupM launches [m]Platform; Strategic alliance between Stack I/O and Transparent Media; Brand Networks integrates with TVTY; and Mobsta [...]

From bringing up the rear, to blazing the trail: the programmatic landscape in Germany has taken its time to catch up with international markets. As the German programmatic market consolidates, the industry has come together to commit to minimum standards [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India consumers still stuck on traditional media; IAB AU take on US podcast ad metrics; Tencent 3Q2016 [...]

Marketers in Asia-Pacific are finding it tough to place complete trust in programmatic due to the lack of data, which can otherwise allow them to better understand the value of their customers. Major publishers in the region remain reluctant to share [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche:  Deutscher Programmatic Code of Conduct; Adjust mobilisiert gegen Ad Fraud; Neue App-Daten für adsquare; und Fünf Fragen zum Code of Conduct an Julian [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook shutters Atlas; INVIDI changes ownership; Programmatic audio ads by Adform; New publishers for Outbrain; Code of Conduct for German programmatic market; [...]

It’s easy to start a tech company within the advertising industry. Finding people with the technical know-how and the industry knowledge to build some kind of an ad-solution that can fit somewhere into the value chain isn’t the preserve of [...]