While programmatic adoption in Asia-Pacific has yet to reach the same level of maturity as other regions, this gap has enabled companies here to study and gain from the experience of their counterparts in Europe and US. In this industry [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches video ads in US and UK; Lotame unlocks data; AOP and The Media Trust partner; Cloud-based SaaS-platform for SourceKnowledge; Adelphic DSP [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Online Olympic content; Improving omni-channel shopping experiences; Growth of online video [...]

Contrary to what is commonly pitched in Asia-Pacific, numbers are not the best way to measure the success of marketing initiatives; but a change in this mindset will need to come first from agencies. In an interview with ExchangeWire, VML [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook want to combat ad blockers; Enterprise header bidding solution by AppNexus; Less ad blocking in Germany; Solid quarter for YuMe; and Pixalate partners with [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Adform inks partnership with India in sight; AdAsia launches video network & production services; GroupM revises China [...]

High-impact advertising, as the name suggests, is designed to capture user interest by means of interactivity, or just sheer size. Facebook got in on the mobile act, launching Canvas and Undertone recently announced a partnership with them to introduce cross-device [...]

Programmatic direct will revolutionise the way inventory is bought and improve campaign delivery; but marketers will need to figure out how the technology platform can work for them. In this industry byliner, Exponential Interactive's Southeast Asia and North Asia commercial [...]

Native advertising is now mainstream, yet when you talk of 'native programmatic', the term is considered by many as an oxymoron. This is changing and, with major advertising platforms onboarding native programmatic capabilities, it might be time to start reassessing [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag for Sizmek; Sonobi establishes London hub; GroupM predicts USD$1 trillion global marketing spend for 2017; Factual and MediaMath partnership; Top ranking for [...]