Relevant Digital has published new findings from a Prebid performance study, analysing server-side, client-side and parallel bidding setups across real publisher environments. The results highlight apparent performance differences among the three implementations and show how strategic testing can translate them [...]

adWMG has announced a new strategic partnership with Venatus, a global advertising technology company specialising in premium gaming and entertainment inventory. The collaboration brings together adWMG’s user-acquisition and performance marketing expertise with Venatus’ extensive access to high-quality gaming audiences across [...]

In today’s Digest, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on AI news platform Particle.  WPP courts advertisers [...]

BRAVE, the radically human supply-side platform (SSP), today (23rd October, 2025) announced the expansion of its global infrastructure with new server deployments in the Asia-Pacific (APAC) region. The move is part of BRAVE’s ongoing investment in building a faster, more [...]

Taboola, a global leader in delivering performance at scale for advertisers, announced a major milestone for its performance advertising technology platform, Realize.  As part of Taboola’s expansion beyond native and into performance, Taboola has deepened its partnership with multiple global publishers [...]

 DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the expansion of its integration with Microsoft Advertising to include additional measurement coverage for Audience ads across Microsoft properties and publisher partners, [...]

PubMatic, an independent technology company delivering the digital advertising supply chain of the future, announced the latest results of a multi-year integration of NVIDIA technology to leverage accelerated computing for programmatic advertising’s unique requirements across the open internet.  By working with [...]

BRAVE, the radically human SSP built for precision, performance, and transparency, today (6th October, 2025) announced a wave of new direct integrations with leading global app publishers across lifestyle, weather, sports, utilities, and news. This move reflects BRAVE’s strategic shift [...]

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, has released the August 2025 Publisher Trust Index (PTI) for Brazil. This Index evaluates websites and mobile apps across the Apple App Store and Google Play Store. The [...]

Rob Georgeson, head of performance media at Publicis' Performics, examines how AI has been changing the game.