Study Highlights How Publishers Can Optimise Performance Across Prebid Setups
Relevant Digital has published new findings from a Prebid performance study, analysing server-side, client-side and parallel bidding setups across real publisher environments. The results highlight apparent performance differences among the three implementations and show how strategic testing can translate them [...]
adWMG and Venatus Announce Strategic Partnership in Gaming Advertising
adWMG has announced a new strategic partnership with Venatus, a global advertising technology company specialising in premium gaming and entertainment inventory. The collaboration brings together adWMG’s user-acquisition and performance marketing expertise with Venatus’ extensive access to high-quality gaming audiences across [...]














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