» Improve Digital and AOP are building up to their joint event next week. Improve Digital gives a full list of attendees and the agenda for the half-day conference. ExchangeWire will be on “the changing dynamics of buying [...]

» Tagman the “universal tag company” raised $1.3 million in funding yesterday to expand its offering globally. Tagman is already working with a number high-profile ecommerce and agency clients (it recently inked a recent deal with Boden to track [...]

» According to the US & Trademark Office, there is an application to patent Real-Time Bidding. The patent was filed by David Roth (possibly the same David Roth who is Director, Search Marketing at Yahoo?) in October 29, 2007. [...]

Emily Riley, Senior Analyst at Forrester Research, presented a headline-grabbing report on the evolving area of automated ad trading at Admeld's first Partner Forum event in New York last week. The report focuses on RTB and the emergence of [...]

Improve Digital Trading Event In London Improve Digital is teaming up with the AOP for an event on Feb 23. The event, entitled “New Rules of Revenue”, will focus on the changing display advertising landscape, and what publishers will need [...]

Kate Herbert is Director of Client Services, DoubleClick Ad Exchange DoubleClick recently retired version 1 of the DoubleClick Ad Exchange and has successfully migrated v1 buyers and publishers to v2. We're pleased to report that our v1 buyers are now transacting [...]

Mobclix Offers Audience Profiles To Ad Network Partners Mobclix, the largest mobile ad exchange for the Iphone ad market, has announced it will re-sell audience profiles to its ad networks partners. The move will allow agencies and advertisers to better [...]

The ad networks continue to play a big role in the way European agencies and advertisers buy online display advertising. It is estimated that ad networks will handle about one billion euro in display spend this year alone. [...]

Improve Digital Says Publishers Can Benefit From RTB As Pubmatic Release Whitepaper On RTB Pubmatic released its whitepaper on RTB entitled, 'Understanding Real-Time Bidding (RTB) From the Publisher Perspective” last week. The paper points to initial results carried out with [...]

Admeld hosted its first Partner Forum event in New York this week. The event had some great panellists and provided the industry with an excellent overview of how the display market is likely to develop in the coming months. [...]