» The latest AOP census, which canvases opinion from the UK’s top publishers, is seeing optimism creep back in to the market. After the downturn last year, AOP members, including the Guardian Media Group, Channel 4, IPC and News [...]

You may have have noticed the term “supply-side platform” being pushed a little harder of late by industry commentators and yield optimisers. SSPs are seen by some as the antithesis of a demand-side platform: its main function is to [...]

ExchangeWire was the first to cover the launch last year of Invite Media’s Bid Manager, a platform that allows buyers to purchase ad impressions across multiple inventory sources while leveraging huge amounts of data. Twelve months on Invite Media [...]

» AOL and Rubicon have entered into a non-exclusive partnership in six different European markets that allows the yield optimiser to manage the non-premium display of AOL owned and operated inventory. The partnership covers all Ad.com inventory - with [...]

Adify is a vertical ad network platform that helps publishers build out their own network, augment their reach, and connects brands to highly targeted audiences. Nick Reid, Senior Director of Platform Development UK at Adify, took time to speak [...]

» With all the debate on the convergence between search and display, it was timely that SES London devoted a whole session to the very subject. The illustrious panel was made up of industry luminaries, including: Jonathan Mendez, Founder [...]

» The Rubicon Project believes the current ad server is a “legacy technology”, and must be put to the sword. In a blizzard of PR, hype, and typical Rubicon showmanship, the company set out its “manifesto” for content creators [...]

nugg.ad is one of Europe’s leading BT specialists, offering its predictive behavioural targeting platform to agencies and advertisers in multiple European markets. The company has been a strong player in the BT sector for a number of years. [...]

The launch of the AdAudience last month was the first of its kind anywhere in Europe: a collaborative effort by some of the EU's biggest sales houses (namely, G+J Electronic Media Sales, IP Germany, SevenOne Media and Tomorrow Focus) to [...]

AudienceScience officially launched its audience-buying network in the UK last week. Its user profiling technology helps publishers segment premium audiences. These audience profiles are then packaged and sold into agencies and advertisers. There has been a move [...]