Ogury, the global technology leader in mobile advertising anchored in privacy protection, announces the appointment of Dietmar Figl as senior publisher development director central Europe. In this position, Figl will work to strengthen Ogury’s relationship with top media publishers in [...]

Ogury, der globale Technologieführer im Bereich Mobile Advertising, bei dem Datenschutz verankert ist, gibt die Ernennung von Dietmar Figl zum senior publisher development director central Europe bekannt. In dieser Position wird Figl daran arbeiten, die Beziehungen von Ogury zu den [...]

Ahead of ATS Madrid 2022, Chris Murphy, Group Account Director, Southern Europe at Taboola, outlines why personalisation is key to publishers' success in the face of competition from social media companies and evolving audience tastes. In 2022, user attention is hard to [...]

Adomik, il principale sviluppatore di software ad tech e fornitore di smart advertising analytics, annuncia il rilascio di un nuovo prodotto esclusivo per ottimizzare il rendimento degli editori con attività di pubblicità programmatica. La nuova app, denominata Yield, integra la suite [...]

Ahead of ATS Madrid 2022, Airey Baringer, senior director, product management, privacy at TripleLift, outlines how, much like IT versus the millennium bug, the digital advertising industry is successfully preparing itself for the deprecation of third-party cookies. The cookie apocalypse is [...]

Ahead of ATS Madrid 2022, Julie Vuibert, Senior Customer Success Manager at Permutive, discusses how advertisers can adapt to the deprecation of third-party cookies, the role of consented data in the post-cookie landscape, and the benefits of cohort-based targeting.    How prepared do you believe advertisers [...]

Teads, the global media platform, announces a strategic partnership with the automotive specialised media publisher, sgCarMart in Singapore to deliver video and display inRead advertising technology, Teads’ flagship ad format. This strategic partnership enables sgCarMart to leverage and enhance their already [...]

Adomik, the leading ad tech software developer and provider of smart advertising analytics, announces the release of an exclusive new product to optimise the yield of publishers with programmatic advertising activity. The product is dedicated to all publishers’ yield and [...]

AdPlayer.Pro, el proveedor internacional de soluciones de tecnología de publicidad en vídeo en línea, ha publicado los resultados comerciales del primer trimestre de 2022 de la compañía, que informan el crecimiento de los volúmenes diarios de impresiones de anuncios servidos, [...]

AdPlayer.Pro, an international provider of online video ad tech solutions has released the company’s Q1 2022 results, reporting the further growth of daily served video ad impressions and a series of crucial upgrades in its flagship products. According to the announcement, [...]